
open access
메뉴Background: The rapid development of generative artificial intelligence (AI) is fundamentally changing the creative practices of design students in higher education. This major shift needs a thorough examination of how AI influences their creative development. Purpose: This study aims to investigate the specific impact mechanisms of generative AI on the creative process of design students and to propose effective, evidence-based optimization strategies. Methods: We used a rigorous mixed-methods approach, integrating a comprehensive literature review, in-depth case studies, and controlled educational experiments. This allowed for a systematic exploration of how technological intervention facilitates the multidimensional reconstruction of creative thinking. Results: Our findings highlight generative AI's multifaceted impact on design students. Cognitively, AI broadens conceptual boundaries by enabling vast data retrieval, yet risks over-reliance on existing patterns, which can hinder originality. Behaviorally, AI tools boost prototype iteration efficiency but may inadvertently lessen deep critical thinking. Emotionally, human-machine collaboration stimulates innovation, but can also lead to increased anxiety. Based on these insights, we propose a "three-dimensional collaborative" educational strategy. This includes a curriculum based on an "AI Toolchain Design Methodology," a "Process-Based Creativity Graph" evaluation model, and the establishment of school-enterprise AI design laboratories with ethical guidance. Conclusion: This research provides a critical theoretical foundation and actionable practical pathways for the ongoing reform of design education in the age of artificial intelligence. It also lays essential groundwork for future longitudinal studies exploring the advance applications of generative AI in educational contexts.
Background: This study aims to explore the rise of the maker movement and the Maker Class in the context of an era of great transformation. By examining the maker movement that has emerged from the West to the East over the past two decades, the study seeks to uncover the motivations behind the rise of the Maker Class. Objective: To uncover and explain the reasons, driving forces, and influencing factors behind the rise of the maker movement and the Maker Class in China, and to provide valuable insights for research, decision-making, and practical applications in related fields. Methods: The research employs a literature review methodology , combining an analysis of the development trends of the maker movement with the backdrop of social transformation. Results: The maker movement has benefited from the rapid development and widespread adoption of information technology, the rise of open innovation and the sharing economy, and the changes in social structure and values. These factors collectively drive the rise of the Maker Class in China, making it a significant force in the era of transformation. Conclusions: In the information age, the Maker Class embodies creativity, innovation, and autonomy, aligning with the aspirations of contemporary society. As a result, it has gained widespread recognition and support. The rise of the Maker Class has a profound impact on social structure, promoting a surge in innovation, entrepreneurship, and creativity, and furthering the development and transformation of society.
Background: Driverless vehicle styling is becoming an emerging research direction in the field of automotive design, driven by advances in autonomous driving technology. Although most of the existing research focuses on the technical aspect, the increasing consumer demand for personalized design has prompted researchers to explore innovative paths for automotive styling design. Purpose: This study intends to systematically investigate the design trends of driverless vehicles and propose innovative design strategies, thereby providing theoretical support and practical guidance in this field. Methods: This study adopts literature review method, design theory analysis method, and case study method. This study extensively collects and analyzes relevant literature on styling design of unmanned vehicles, thoroughly explores the impact of unmanned technology on styling design, analyzes advanced design cases both locally and internationally, and conduct empirical research on user needs. Results: Future designs for driverless vehicle are anticipated to be simplified and fully operational, emphasizing the integration of design idea with national culture in brand identity, while giving importance to environmental protection and sustainable development. The designers of topological theory and artificial intelligence provide a new problem-solving framework. Conclusion: The innovation of this study lies in the comprehensive use of multiple research methods to deeply analyze the multidimensional influencing factors of driverless vehicle, and to propose innovative design strategies combining new technologies and materials. The results of this study not only provide new perspectives for the styling design of unmanned vehicles, but also contribute forward-looking and practical insights to the innovative development of the automotive industry. Thereby promoting the evolution of automotive design towards smarter, greener, and more humanized vehicles.
Background: In recent years, under the trend of China's rapid development of domestic tourism and the recovery of national consumption, Quanzhou leveraged the "World Cultural Heritage" to build up its brand image. Thus, the number of tourists increased significantly from the year 2021 to 2024. In 2024, the city received a total of 818.12 million tourists during the Spring Festival holiday, of which Xunpu Village received 361,000, while Xunpu Village received 361,000 tourists, a year-on-year increase of 600%. The fast-growing tourist audience group puts forward new challenges for the brand transformation and dissemination of the culture of Xunpu. Purpose: This study is dedicated to examine the value of Xunpu Women’s Folk Culture in brand image design through specific analysis of Quanzhou folk culture. To explore the cultural and tourism policies, and industry trends, focusing on the artistic characteristics of Xunpu women's Head-pinned flowers and peripatetic headdresses, residential "Oyster Shell Houses", and habits of life, in order to develop a path to combine Xunpu women's culture and the current brand image. Methods: Qualitative induction, field study and literature analysis are used to analyze the role played by the brand image of Xunpu women in the transformation of local cultural resources. Results: The article systematically proposes that intangible cultural heritage has evolved into a crucial cultural capital, and the image of Xunpu women, as a carrier of Quanzhou's local culture. It is an important link in achieving the resource transformation of Quanzhou's local intangible cultural heritage. Conclusion: To create a unique brand image of the region, which not only helps to highlight the influence of the culture of Xunpu women, but also deepens the cognition, better disseminates the local culture, strengthens the concept of protection and inheritance of the cultural spirit. Thus, skillfully integrates the culture of Xunpu women into the brand image to become an important initiative, and promote the local culture's development and inheritance in modern society.
Background: This paper examines how oral tradition has been instrumental in creating, documenting and transforming African indigenous musical cultures. This is important as they act as vital conduits through which musical practices are passed on from one generation to the other, enabling survival consistent with preserving numerous ethnic musical traditions from external pressure and modern challenges. Objective: This study sought to map out how oral tradition affects the continuation and evolution of Indigenous musical practice in Africa, not only for its positive prospects for creativity but also for the difficulties it has ever faced in the present world. Methods: Based on the above themes, a systematic literature review was conducted with particular emphasis on those examining oral transmission of African Indigenous musical practices. The functions, challenges, and adaptation of oral traditions in musical practices were gathered by synthesising findings from oral traditions sources across the different African communities. Results: The review showed that oral tradition is vital in preserving and transforming indigenous musical practices. It enables the retention of cultural identity while creating new music styles and, at the same time, facilitates the production of new musical forms. However, there are challenges, such as the disappearance of traditional forms, vulnerability to distortion, and finally, there is no standard notation. In light of these challenges, this paper proposes potential solutions – integrating written and oral methods ensures that music is preserved more accurately and readily available. Conclusion: Oral tradition plays the critical role of preserving Indigenous musical practices among African people up to date, though modern development complicates its effectiveness. New technologies and the combination of the oral/written modality could help to overcome these difficulties and ensure the continuation and evolution of Indigenous music for future generations. Further studies should be directed to the differences between the regions, the influence of modernity, and the importance of technologies for maintaining these traditions.
Background: Due to the homogenization of the global commodity market, tourism cultural, and creative products are gradually losing their uniqueness. This research studies puppet carving art in southern Fujian, which also faces the problem of homogenization of cultural and creative products. It digs deep into the Minnan puppet head carving art, explores cultural connotations, and finds a new market differentiation method. Purpose: This paper studies the status quo of Minnan puppet head sculpture art, tourism cultural, and creative products. It explores the historical origin of Minnan puppet head carving art and excavates artistic modeling expression. It injects deep cultural connotations into the culture and creative products. This research solves the homogenization problem by achieving differentiation in the commodity market, increasing consumers’ interest. Methods: 1) Literature review to understand the influence of homogenization trend on traditional culture art and artistic characteristics of southern Fujian puppet head sculpture art and tourism cultural and creative products. 2) Comparative study to explore the connection between the puppet head carving art of southern Fujian and tourism cultural and creative products. 3) Case study method to provide innovative inspiration for the research of Minnan puppet head sculpture art tourism cultural and creative products. Results: The design should highlight the regional characteristics of Minnan puppet carving art, present its unique characteristics through personalized design, emphasize the individuality of local culture, and give the product a unique competitive advantage in the homogenized market. Conclusion: The following conclusions can be drawn from this study: 1) Cultural integration and innovation provide a more engaging experience; 2) Establish the differentiation advantage of cultural and creative products to get rid of the homogenization problem; 3) Narrative expression combined with the puppet show elements of southern Fujian makes cultural and creative products more story-telling; 4) Balance tradition and modernity. This research provides practical strategies for promoting cultural and creative products that stand out in the homogenized market.
Background: With the rapid development of the social economy, women’s status is gradually improving. Many feminist films are entering the film market. It has becomea new hot topic recently. The development of feminist film theory can be traced back to the 1960s. The scholars began to pay attention to the presentation of women in films and the ideology of gender narrative in films. At the same time, its development trend rapidly expanded globally with the rise of the first feminist movement. In this process, feminist ideas also began to influence the film industry, gradually making female characters and themes important film components. Purpose: Feminist film theory is an important genre of contemporary film theory, originating in the 1960s. It is a theoretical school that integrates various theories and methods, such as psychoanalysis, post-structuralism, and semiotics, for comprehensive research. This article explores how feminist films should avoid existing problems and continue to develop based on Freud's theory of sexual development trends in his " Three Essays on the Theory of Sexuality ". Methods: This article adopts methods such as literature review, comparative research, and case analysis to explore the future development trends of feminist films from multiple perspectives. Results: This article explored and analyzed the development process of feminism as portrayed in Freud's " Three Essays on the Theory of Sexuality " and Laura Mulvey's feminist film theory from multiple aspects and proposed its future development strategies. Conclusion: In recent years, feminist films have been continuously developed and show diversified themes and genres. However, feminist films, both domestically and internationally, have not yet formed a complete system and corresponding theories. For example, their in-depth exploration of the core theme and innovation in films’ content and themes needs development. Therefore, in response to such issues, the future development measures for feminist films are as follows: 1. Increase the proportion of female directors; 2. Increase the diversity of female characters; 3. Pay attention to women's issues and conduct in-depth exploration; 4. Enhance the innovation of its localized story; 5. Strengthen international cooperation; 6. Provide National policy support.