open access
메뉴Background: The employment rate of university students in Tianjin has decreased due to the epidemic and economic downturn. Many graduates have experienced negative emotional problems such as employment anxiety. Objectives: To explore the main factors affecting employment anxiety among college students in the current social development, analyze the relationship between the internship and the anxiety related to employment, and find feasible measures to eliminate employment anxiety. Methods: The test subjects for this research were 179 fresh graduates from universities in Tianjin. They were evaluated against the Employment Anxiety Scale before and after the three-month internship. Relevant influencing factors were collected for statistical analysis. Content: Through investigations to explore the source of employment pressure and relieve stress, analyze the relationship between internship behavior and employment anxiety, and suggest relevant suggestions for optimizing internship behavior. Conclusions: Internships can make most fresh graduates from Tianjin universities acquire certain knowledge about employment, accumulate employment experience, and reduce employment anxiety.
Background: With the rapid advancement of AI and robotics, Human-Robot Interaction (HRI) has been increasingly adopted in medical care, educational counselling, service reception and other scenarios. User trust directly impacts robots’ acceptance and operational effectiveness, and the lack of such trust has become a key barrier to the development of human-robot collaboration. Purpose: This paper focuses on the construction mechanism of user trust in HRI, aiming to explore its key influencing factors and action paths to provide theoretical support and design insights for trust-oriented interaction design. Methods: The study combines literature analysis, typical case analysis, and cross-case comparison, summarizing core design features and user feedback of representative human-robot products at home and abroad. Results: This study proposes a multi-factor collaborative trust construction framework. It emphasizes that the design of future human-robot interaction should focus on establishing a dynamic trust relationship. This approach aims to improve the system's transparency, predictability and emotional connection to enhance the user acceptance and reliance on robots. The findings of this study are significant for optimizing user experience and increasing the social acceptance of intelligent interactive products Conclusion: The findings are of great significance for optimizing user experience and enhancing the social acceptance of intelligent interactive products, with practical implications for HRI design practice.
Background: The rapid advancement of artificial intelligence (AI) has accelerated the growth of AI-generated content (AIGC), with China's AIGC industry projected to surpass 70 billion yuan by 2026. AI-generated advertising is transforming the advertising landscape, however, research on its characteristics and their impact on consumer behavior remains limited compared to traditional advertising. Purpose: This study examines the entertainment value, informativeness, and innovativeness of AI-generated advertisements and their influence on consumers’ purchase intentions. Through a comparative analysis of multiple brand cases and empirical research, this study aims to develop a framework for analyzing the characteristics of AI-generated advertising and provide theoretical insights that can enhance intelligent advertising practices Methods: A literature review was conducted to synthesize prior research on advertising characteristics. Case studies of three distinct brands were analyzed to explore the features of AI-generated advertisements. Empirical research was employed to test theoretical hypotheses and assess how these characteristics affect consumers’ purchase intentions. Conclusion: Unlike prior research, which predominantly focuses on traditional advertising, this study highlights the role of entertainment, informativeness, and innovativeness in AI-generated advertisements. The results of the multi-brand case analysis and empirical research demonstrate that all three characteristics significantly enhance consumers’ purchase intentions, with informativeness exerting the strongest influence, followed by entertainment and innovativeness.
Background: As consumer demand shifts from functional utility to emotional value, China's cultural and creative industries have emerged as a critical pillar of economic and cultural development. However, these industries currently face challenges of product homogenization and superficial cultural expression. The successful localization of the British brand Jellycat in China, which leverages emotional design strategies, offers insights for Chinese cultural and creative enterprises seeking to combat homogenization. Guided by Norman’s three-level model of emotional design, this study uses Jellycat’s localization case to analyze how emotionally-driven cultural and creative features influence consumer purchase intention, and explores the transition from "simple imitation" to "cultural adaptation" in product development. Methods: This research uses the "Tianshui Malatang" series from the Gansu Provincial Museum as a case study and employs a quantitative approach. Data from 300 valid questionnaires were analyzed using SPSS 29.0 regression models to examine the effects of four key dimensions—cultural connotation, entertainment value, artistic aesthetics, and innovative design—on purchase intention. Results: The regression analysis shows that all four dimensions significantly and positively impact purchase intention, with the model accounting for 36.9% of the variance (p < 0.01). Among these, entertainment value demonstrates the strongest influence. Additionally, diagnostic tests confirm no significant collinearity issues among the independent variables. Conclusion: Cultural and creative products should enhance interactive elements, deepen cultural interpretation, and optimize artistic and innovative design. Emotional design proves to be an effective strategy for enhancing market competitiveness. Future research may incorporate cross-cultural comparative studies and qualitative methodologies to enrich the understanding of emotional design in various contexts.
Background: China’s aging population worsens the imbalance between the supply and demand for elderly care resources. Applications that provide elderly care service integrating medical, caregiving, and daily life functions are critical for promoting digital inclusion. However, the factors that influence seniors’ adoption of these technologies have not been thoroughly examined. Purpose: This study explores how three core attributes—perceived ease of use, perceived usefulness, and perceived safety—affect elderly users’ behavioral intentions, aiming to inform app optimization and advance smart elderly care practices. Methods: A mixed-methods approach was adopted, combining literature review, functional analysis of 3 mainstream apps, and quantitative analysis of 302 valid questionnaires via SPSS regression modeling. Results: The findings indicate the following key points: 1) Perceived ease of use is the strongest predictor of behavioral intention, as a simplified interface and smooth operation directly enhance user engagement; 2) Perceived usefulness ranks second, with practical functions significantly improving user retention; and 3) Perceived safety primarily fosters trust but has relatively limited direct impact on engagement. Conclusion: Three optimization strategies are proposed: 1) Develop age-appropriate interaction frameworks with simplified operations; 2) Enhance the adaptability of core services (e.g., health monitoring, emergency calls); 3) Integrate transparent data encryption and privacy protection measures. This study provides empirical support efforts in bridging the digital divide and promoting sustainable innovation in smart elderly care.
Background: With the rapid development of digital technology, the expression of art is undergoing new changes. The continuous iteration and popularization of smart phones have made the traditional forms of display and communication insufficient to meet the spiritual needs of modern people in depth and breadth. Objective: This study aims to systematically examine the manifestations of digital interactive art through an in-depth analysis of cultural tourism policies, artistic expression methods, and industry trends, focusing on its functions and classifications, in order to foresee the future development direction of digital interactive art. Methods: This study adopts case analysis, literature review, and interdisciplinary approaches to analyze the role and influence of digital interactive art in artistic expression. Results: Digital interactive art provides a novel experience for understanding and experiencing artworks, aiming to maximize audience engagement and emotional resonance. Conclusion: The combination of art and technology has not only created new forms of expression but also profoundly influenced the audience's artistic experience and promoted the progress of social culture. As interactive installations, virtual reality (VR), augmented reality (AR), digital projection art, artificial intelligence (AI), and other technologies continue to integrate, focusing on sustainable energy use and interdisciplinary collaboration is crucial. This fusion of technology and art will bring revolutionary changes in the art field and play a vital role in education and cultural heritage.
Background: In today's Internet era, the development of network technology and new media has enriched the transmission channels of film works. Since the birth of film, it is necessary to connect with its audience through media. The use of multiple media to help the transmission of film has entered the strategic level of film and television culture construction, and has become an important research direction for future development. Purpose: This paper aims to combine the current media fusion environment, provide the possibility of communication channel innovation and the lasting power of wide dissemination for excellent films, and study the development strategy of multi-media communication for film works. Methods: This paper uses literature research, case analysis and comparative research to analyze the important influence of multiple media on film communication. Results: The paper concludes that film communication should be audience-centered, multi-platform communication of new media, and a stable and clear communication system of domestic film culture under the global information background. Conclusion: Based on the research on the communication strategy of multi-media assisted film from the perspective of media convergence, this paper draws the following. Conclusions: 1) take the audience as the center; 2) The use of new media diversified information platforms for linkage communication; 3) Create a new pattern of perfect integration of new media technology and Chinese film international communication road. Taking the above three aspects as an important way to improve the dissemination scope and influence of Chinese realistic literary films and other excellent films.
Background: Laohekou New Year Pictures, dating back to the Ming and Qing Dynasties, is an important art in southern China. Due to development and inheritance crises in the 21st century, more social co-creation and social resources are needed to participate in the protection and inheritance of Laohekou New Year Pictures to promote their further sustainable development. Purpose: Protecting Laohekou New Year Pictures is full of prosocial behaviors, which is significant for developing these Pictures. This study analyzes the protection of Laohekou New Year Pictures based on the theory of prosocial behavior in social psychology. Methods: The protection behavior of Laohekou New Year Pictures was analyzed based on the theory of prosocial behavior, voluntarism, prosociality, and altruism. The four factors affecting the protection behavior were discussed, and relevant protection strategies were provided for future development. Results: This paper analyzes the characteristics and influencing factors of prosocial behavior of Laohekou New Year Pictures. It presents four strategies: "reducing the ambiguity of public responsibility participation", "giving full play to the driving force of opinion leaders", "strengthening the mechanism and system construction of rewards and punishments", and "skills popularization of New Year Picture heritage education". Conclusion: This paper combines the prosocial theory of social psychology with the intangible cultural heritage protection theory to conduct an interdisciplinary study. This study focuses on the four aspects of protection nature, protection subject, protection result and protection behavior embodied by the prosociality of Laohekou New Year Pictures. This makes the protection behavior of Laohekou New Year Pictures reflect the characteristics and influencing factors of prosocial behavior, and the related protection research permeates intangible prosocial behavior, which provides strategic guidance for the protection of intangible cultural heritage, provides future social support of altruism and public welfare for heritage inheritance, and further promotes the long-term development of Laohekou New Year Pictures.
The Orff method is one of the most popular music teaching systems in the world. It was first created by the famous educator and child musician Carl Orff and has since been inherited and developed by many experts. With the reform and opening up of China and the introduction of Orff’s music teaching method, the theoretical and practical aspects of music education in China have quietly changed. In this study, the effects of the Orff method and the traditional method on the interpersonal skills, self-esteem and well-being of music education undergraduates at GG University in China were investigated using an experimental control method. The results of the study showed that under both teaching methods, the interpersonal skills, self-esteem and happiness of the music education undergraduates in the experimental group were significantly higher than those in the control group after 12 weeks of the Orff teaching method intervention (p<0.05), therefore, it was concluded that the Orff teaching method could influence emotion regulation, strengthen positive emotions and regulate individuals’ negative emotions, enhance interpersonal skills, self-esteem and happiness, guiding the university students to face future development and challenges with confidence, maintaining their mental health, and promoting the better development of education. In the past, the study of the Orff music teaching method was only limited to the musical initiation of children from kindergarten to primary school. However, as more and more people around the world study and practice the Orff education system, it has been extended to secondary schools, universities and colleges. It has now been extended to a wide range of areas such as secondary schools, music classes in colleges and universities, music therapy and health for the elderly, with people of all ages enjoying the benefits of Orff music education. This study demonstrates that the Orff method can influence emotion regulation, strengthen positive emotions and regulate negative emotions of individuals, and enhance interpersonal skills, self-esteem and well-being.
Background: Feng Youlan is one of the prominent figures in 20th-century Chinese philosophy, renowned for his contributions not only in the field of philosophy but also as an important aesthete. His ideas span various domains including philosophy, aesthetics, and social ethics, and are considered to have had a significant impact on traditional Chinese thought. Feng Youlan's aesthetic philosophy has garnered widespread attention and discussion in Chinese academic circles, marking it as a crucial milestone in the development of Chinese aesthetics in the 20th century. Purpose: The purpose of this paper is to delve into Feng Youlan's aesthetic philosophy and to analyze its significance and influence in the realm of aesthetics. Through a systematic examination of Feng Youlan's aesthetic ideas, a better understanding of the evolution, core concepts, and characteristics of traditional Chinese aesthetics can be achieved. Furthermore, an interpretation of his ideas can offer new insights and directions for contemporary aesthetic research. Methods: This paper employs a methodological approach involving literature review and analysis. By collecting, organizing, and analyzing relevant literature, it delves deeply into the core content and main viewpoints of Feng Youlan's aesthetic philosophy. Drawing on the research findings of other scholars, a comprehensive and thorough analysis and evaluation of Feng Youlan's "Vital Beauty" aesthetic ideas are conducted to ensure a comprehensive understanding and accurate grasp of his philosophy. Results: Feng Youlan's aesthetic philosophy encompasses various aspects, including discussions on the essence of beauty, standards of beauty, and the relationship between beauty, morality, and society. He posits that beauty not only possesses objective material attributes but also embodies a spiritual realm and intrinsic values. Feng Youlan advocates for the integration of aesthetics with morality and social ethics, emphasizing the practicality and value orientation of beauty in achieving the perfection of human existence. Conclusion: Feng Youlan's aesthetic philosophy has exerted a profound influence on traditional Chinese aesthetics, providing subsequent scholars with an important theoretical foundation and inspiration. Through an in-depth study and understanding of his ideas, the enrichment and development of traditional Chinese aesthetics can be facilitated, offering valuable insights and guidance for contemporary aesthetic research. Feng Youlan's aesthetic philosophy holds significant relevance in advancing the development and flourishing of Chinese aesthetics, and his intellectual legacy warrants deep contemplation and exploration.
