Abstract

Background: Although traditional culture plays an increasingly prominent role in China’s cultural development, inadequate promotion of Minnan culture, especially Zhangzhou embroidery, has constrained public engagement. Its traditional and outdated patterns restrict integration into modern fashion. Purpose: This study aims to enhance public understanding of Minnan intangible cultural heritage (ICH) and highlight AI technology’s role in its innovation. Methods: Research methods include literature review, field investigation, case studies, narrative research on ICH inheritance practices, and quantitative-qualitative integration, focusing on innovative expression. Results: AI technology has enabled the development of multiple sets of innovative Zhangzhou embroidery patterns, realizing the appropriate integration of Minnan cultural elements with new Chinese-style clothing, and providing practical approaches to boost the popularity of Minnan ICH and facilitate its integration into daily life. Conclusion: The study deepens public understanding of Minnan ICH, emphasizes AI’s positive role in fashion innovation, promotes the integration of Minnan culture into new Chinese-style clothing, and supports the preservation and innovative development of traditional culture in the new era.