- P-ISSN1738-6764
- E-ISSN2093-7504
- KCI
ISSN : 1738-6764
Fake Stock Information on YouTube During Presidential Election Candidate Races
INTERNATIONAL JOURNAL OF CONTENTS / INTERNATIONAL JOURNAL OF CONTENTS, (P)1738-6764; (E)2093-7504
2023, v.19 no.1, pp.11-22
https://doi.org/10.5392/ijoc.2023.19.1.011
Park, Han-Woo
Chung, Sae-Won
Chung, Sae-Won
Park,,
H.
, &
Chung,,
S.
(2023). Fake Stock Information on YouTube During Presidential Election Candidate Races. , 19(1), 11-22, https://doi.org/10.5392/ijoc.2023.19.1.011
Abstract
This study aimed to reinvestigate four political roles and impacts of internet—mobilization, reinforcement, equalization, and normalization, focusing on the case of politically-themed stocks on YouTube. Results indicated that YouTube was useful in terms of increasing specific candidates’ visibility, which might lead to popularity. However, such visibility does not always have a remarkable impact. For a better understanding of the impact of societal issues, multi-directional and multi-modal approaches might be needed.
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