- P-ISSN1738-6764
- E-ISSN2093-7504
- KCI
ISSN : 1738-6764
INTERNATIONAL JOURNAL OF CONTENTS / INTERNATIONAL JOURNAL OF CONTENTS, (P)1738-6764; (E)2093-7504
2012, v.8 no.4, pp.78-87
https://doi.org/10.5392/ijoc.2012.8.4.078
Choi, Gi Woong
Kim, Solyung
Kim, Jihyun
Lee, Inseong
Kim, Jinwoo
Kim, Solyung
Kim, Jihyun
Lee, Inseong
Kim, Jinwoo
Choi,,
G.
W.
, Kim,,
S.
, Kim,,
J.
, Lee,,
I.
, &
Kim,,
J.
(2012). . , 8(4), 78-87, https://doi.org/10.5392/ijoc.2012.8.4.078
Abstract
In this paper, we conducted cross-cultural studies on digital images, which is an important element of the user interface. We brought in the schema theory to explain the cross-cultural difference in expressing and perceiving digital images. Participant-ethnography, in-depth interview, and card sorting were conducted to explore how expression and perception of images are influenced by schemas. Our results of qualitative studies indicate that there are differences in schemas between cultures depending on the topic of expression and perception. With these results, we suggest globalization and localization strategies for websites.
- keywords
- Cultural Schema, Localization, Digital Photographic Image, User Interface, Qualitative Study
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