How do Korean Respond to Japanese Retailers?

Young-Sang, C. , Ji-Bok, C. , & Hye-Eun, S. (2021). How do Korean Respond to Japanese Retailers?. , 19(10), 87-97, https://doi.org/10.15722/jds.19.10.202110.87

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Abstract

Purpose: Compared with the past when Japanese retailers used to hesitate to open their shops in the Korean market, because of antiJapan sentiment, they show confidence in Korea in recent. This study, thus, aims at examining how socio-demographic factors have an impact on customer attitudes towards a Japanese retailer as a shopping destination. Research design, data, and methodology: After the literature review process, the authors have developed a variety of questions to verify the relationship amongst the variables like nationalism, consumer ethnocentrism, war animosity, store country-of-origin and anti-Japan sentiment. Furthermore, after collected questionnaires, the authors used confirmative factor analysis (CFA), T test and linear regression analysis to verify the 25 hypotheses developed. Results: Except for a household size element, it is found that gender, age, education and income levels are related to the degree of nationalism, ethnocentrism, war animosity, store country-of-origin and anti-Japan sentiment. In other words, socio-economic elements influenced Korean customer attitudes towards Japanese retailers. Conclusions: Korean customers tend to show different shopping attitudes towards the Japanese retailers, depending on the characteristics of socio-demographic elements. Furthermore, changing socio-demographic factors will provide positive business opportunities for Japanese retailers in the future.

keywords: Socio-demographic Factors, Japanese Retailers, Korean Retailing, Diplomatic Conflicts, Store Country-of-origin

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Article Contents

Vol.19 No.10

How do Korean Respond to Japanese Retailers?

Abstract

Reference

The Journal of Distribution Science