Addis, M., & Holbrook, M. B. (2001). On the Conceptual Link between Mass Customisation and Experiential Consumption: An Explosion of Subjectivity. Journal of Consumer Behaviour, 1, 50-66.

Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.

Baetzgen, A., & Tropp, J. (2013). “Owned media”: Developing a theory from the buzzword. Studies in Media and Communication, 1(2), 1-10.

Bellenger, D. N., & Korgaonkar, P. K. (1997). Profile the recreational shopper, Journal of Retailing, 56 (3), 77-92. 1980.

Ballantine, P., & Fortin, D. (2009). The effects of interactivity and product information on consumers’ emotional responses to an online retail setting, International Journal of Internet Marketing and Advertising, 5(4).

Boedeker, M. (1995). New‐type and traditional shoppers: A comparison of two major consumer groups. International Journal of Retail & Distribution Management, 23(3), 17-26.

Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? how is it measured? does it affect loyalty? Journal of Marketing, 73(3), 52-68.

Chang, H.H., & Chen, S.W. (2008). The impact of online store environment cues on purchase intention: trust and perceived risk as a mediator. Online Information Review, 32, 818-841.

Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77(4), 511-535.

Csikszentmihalyi, M. (2003). Good business: Leadership, flow and the making of meaning. New York: Penguin Books.

De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of Interactive Marketing, 26(2), 83-91.

Ellison, N., Heino, R., & Gibbs, J. (2006). Managing impressions online: Self-presentation processes in the online dating environment. Journal of Computer-Mediated Communication, 11(2), 415-441.

Evans, P., & Krauthammer, M. (2011). Exploring the use of social media to measure journal article impact. AMIA Annual Symposium Proceedings, 374-381.

Estelami, H. (2003). The effect of price presentation tactics on consumer evaluation effort of multi-dimensional prices. Journal of Marketing Theory and Practice, 11(Spring), 1-15.

Floreddu, P. B., & Cabiddu, F. (2016). Social media communication strategies. Journal of Services Marketing, 30(5), 490-503.

Fodness, D., & Murray, B. (1997). Tourist Information Search. Annals of Tourism Research, 24, 503-523.

Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18, 382-388.

Garretson, J. A. & Niedrich, R. W. (2004). Spokes-characters: Creating character trust and positive brand attitudes. Journal of Advertising, 33(2), 25-36.

Grewal, D., Baker, J., Levy, M., & Voss, G. B. (2003). The effects of wait expectation and store atmosphere evaluations on patronage intentions in service-intensive retail stores. Journal of Retailing, 79(4), 259-268.

Guadagno, R. E., Rhoads, K. V. L., & Sagarin, B. J. (2011). Figural vividness and persuasion: Capturing the “elusive” vividness effect. Personality and Social Psychology Bulletin, 37(5), 626- 638.

Ha, H., & Perks, H. (2005). Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust. Journal of Consumer Behaviour: An International Research Review, 4(6), 438-452.

Hardey, M. (2011). Generation C: Content, creation, connections and choice. International Journal of Market Research, 53(6), 749-770.

Hawkins, D. L., Best, R. J., & Cony, K. A. (1989). Consumer Behavior: Implications for Marketing Stratrgy(4th ed). Homewood, Illinois: Richard D. Irwin, Inc

Henderson, J. C. (1990). Plugging into strategic partnerships: The critical IS connection. MIT Sloan Management Review, 31(3), 7.

Hennessey, B. A., & Amabile, T. M. (2010). Creativity. Annual Review of Psychology, 61(1), 569-598.

Hennig-Thurau, T., Houston, M. B., & Walsh, G. (2006). The differing roles of success drivers across sequential channels: An application to the motion picture industry. Journal of the Academy of Marketing Science, 34(4), 559-575.

Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: Marketers’ perceptions of best practice. Journal of Research in Interactive Marketing, 8, 269-293.

Hair Jr., J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks, CA: Sage Publications.

Jang, H., Olfman, L., Ko, I., Koh, J., & Kim, K. (2008). The influence of on-line brand community characteristics on community commitment and brand loyalty. International Journal of Electronic Commerce, 12(3), 57-80.

Jarvenpaa, S.L., & Todd, P.A. (1997). Consumer Reactions to Electronic Shopping on the World Wide Web. International Journal of Electronic Commerce, 1, 59-88.

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! the challenges and opportunities of social media. Business Horizons, 53(1), 59-68.

Leary, M. R. (2005). Sociometer theory and the pursuit of relational value: Getting to the root of self-esteem. European Review of Social Psychology, 16, 75-111

Liang, T. P., & Huang, J. S. (1998). An empirical study on consumer acceptance of products in electronic markets: a transaction cost model. Decision support systems, 24(1), 29-43.

Lieb, R. (2012). Content marketing: Think like a publisher--how to use content to market online and in social media. Que Publishing

Lin, C. S., Wu, S., & Tsai, R. J. (2005). Integrating perceived playfulness into expectation-confirmation model for web portal context. Information & Management, 42(5), 683-693.

Liu, C., & Arnett, K. P. (2000). Exploring the factors associated with web site success in the context of electronic commerce. Information & Management, 38(1), 23-33.

Liu, Y., & Shrum, L. J. (2002). What is interactivity and is it always such a good thing? implications of definition, person, and situation for the influence of interactivity on advertising effectiveness. Journal of Advertising, 31(4), 53-64.

Lombard, M. S., & Snyder-Dutch, J. J. (2001). Interactive advertising and presence: A framework. Journal of Interactive Advertising, 1(2), 581-592.

Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365.

Mascarenhas, O. A., Kesavan, R., & Bernacchi, M. (2006). Lasting customer loyalty: A total customer experience approach . Journal of Consumer Marketing, 23(7), 397-405 .

Marchionini, G. (1997). Information seeking in electronic environments. Cambridge university press.

Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment. Journal of Retailing, 77(1), 39-56.

McWilliam, G. (2000). Building stronger brands through online communities. MIT Sloan Management Review, 41(3), 43.

Mela, Carl F., Sunil Gupta, & Donald R. Lehmann (1997). The long-term impact of promotion and sdvertising on consumer brand choice, Journal of Marketing Research, 34(May), 248- 61.

Moe, W. W. (2003). Buying, searching, or browsing: Differentiating between online shoppers using in-store navigational clickstream. Journal of Consumer Psychology, 13(1-2), 29-39

Muniz, A. M., & O’guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412-432.

O'Cass, A., & Grace, D. (2004). Exploring consumer experiences with a service brand. Journal of Product & Brand Management, 13(4), 257-268.

O'Loughlin, D., Szmigin, I., & Turnbull, P. (2004). From relationships to experiences in retail financial services. International Journal of Bank Marketing, 22(7), 522-539.

Oum, S., & Han, D. (2011). An empirical study of the determinants of the intention to participate in user-created contents (UCC) services. Expert Systems with Applications, 38(12), 15110- 15121.

Rose, R., & Pulizzi, J. (2011). Managing content marketing: The real-world guide for creating passionate subscribers to your brand. BookBaby.

Smith, R. E., & Swinyard, W. R. (1983). Attitude-behavior consistency: The impact of product trial versus advertising. Journal of Marketing Research, 20(3), 257-267.

Shim, S., & Drake, M. F. (1990). Consumer intention to utilize electronic shopping. the fishbein behavioral intention model. Journal of Direct Marketing, 4(3), 22-33.

Solomon, M. R. (2002). Consumer Behavior Buying, Having, and Being Fifth Edition. New Jersey: Prentice-Hall.

Steuer, J. (1992). Defining virtual reality: Dimensions determining telepresence. Journal of Communication, 42(4), 73-93.

Trammell, K. D., & Keshelashvili, A. (2005). Examining the New Influencers: A Self-Presentation Study of A-List Blogs. Journalism and Mass Communication Quarterly, 82, 968-982.

van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2012). Interactivity in brand web sites: Cognitive, affective, and behavioral responses explained by consumers’ online flow experience. Journal of Interactive Marketing, 26(4), 223-234.

Wang, Y., Yu, Q., & Fesenmaier, D. R. (2002). Defining the virtual tourist community: Implications for tourism marketing. Tourism Management, 23(4), 407-417.

Wilson, T. D. (2000). Human information behavior. Informing Science, 3(2), 49-56.

Yadav, M. S., & Pavlou, P. A.(2014). Marketing in ComputerMediated Environments: Research Synthesis and New Directions. Journal of Marketing, 78(1), 20-40.