Development of Creative Economy Innovation and Digital Entrepreneurial Ability for Distribution Strategy by using Design Thinking

NAKUDOM Siwaporn (Nakhon Si Thammarat Rajabhat University)
NAKUDOM Sor sirichai (Nakhon Si Thammarat Rajabhat University)
WANNAPIROON Panita (King Mongkut's University of Technology North Bangkok)

NAKUDOM, S. , NAKUDOM, S. s. , & WANNAPIROON, P. (2023). Development of Creative Economy Innovation and Digital Entrepreneurial Ability for Distribution Strategy by using Design Thinking. , 21(4), 11-20, https://doi.org/10.15722/jds.21.04.202304.11

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Abstract

Purpose: 1) develop a learning model involving design thinking to develop creative economy innovation and the characteristics of digital entrepreneurs. 2) evaluate the impact of design thinking on creative economy innovation 3) evaluate the impact of design thinking on digital entrepreneurial ability. Research design, data and methodology: 1) develop a learning model involving design thinking in order to develop creative economy innovation and the characteristics of digital entrepreneurs. 2) Evaluating creative economy innovation involving design thinking. 3) Assessing the characteristics of digital entrepreneurs based on design concepts. Results: 1) the development of a learning model involving design thinking to develop creative economy innovation and digital entrepreneurial competency 2) The students who studied using the learning model involving a design thinking process had the highest overall scores in terms of creative economy innovation 3) The scores for the assessment of digital entrepreneurial activity for the students who studied by using the design thinking learning model were at a high level. Conclusions: The development of the design thinking learning model can encourage students to be able to develop creative economy innovations and to empower digital entrepreneurs’ ability for distribution strategy. Educational institutions that would like to succeed in developing creative economy innovative and digital entrepreneurship characteristics with the support of design thinking.

keywords: Creative Economy Innovation, Digital Entrepreneur Ability, Design Thinking, Distribution Strategy

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Article Contents

Vol.21 No.4

Development of Creative Economy Innovation and Digital Entrepreneurial Ability for Distribution Strategy by using Design Thinking

Abstract

Reference

The Journal of Distribution Science