바로가기메뉴

본문 바로가기 주메뉴 바로가기
 

logo

  • P-ISSN1738-3110
  • E-ISSN2093-7717
  • SCOPUS, ESCI

Development of Market Distribution through Digital Marketing Transformation Trends to Maximize Sales Turnover for Traditional Beverage Products

The Journal of Distribution Science / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2023, v.21 no.8, pp.57-68
https://doi.org/10.15722/jds.21.08.202308.57
Basrowi (Universitas Bina Bangsa)
UTAMI Pertiwi (STEBI Lampung University)

Abstract

Purpose: The research aims to investigate the development of market distribution through digital marketing transformation trends with the support of universities. This development strategy is to maximize sales turnover of limited liability companies' typical traditional beverage products. Research design, data, and methodology: The research design uses descriptive qualitative methods. Data were obtained by participatory observation, in-depth interviews, FGDs, and documentation. Results: The result shows that the partner's traditional product market distribution strategy has been carried out by adopting science and technology and expertise possessed by partner universities. Universities that are Partners have benefited from the implementation of the Independent Campus program. Conclusions: The conclusion from the findings is that business actors must collaborate with universities through the Kedaireka Matchmaking Fund Program. The collaboration will create the right strategy development for the business. The government needs to provide more access to finance in the future. The hope is that the traditional beverage industry and higher education can realize the ease of synergy contributing to national development and the vision of the Indonesian Ministry of Education and Culture's independent campus.

keywords
Digital Marketing, Distribution Science, Sales Turnover, Beverage Industry.

Reference

1.

Agustina, H. N. (2021). Consuming Jamu as Local Wisdom to Fight for Covid-19 Pandemic in Indonesia. International Journal, 8(3), 127–137. https://www.researchgate.net/profile/ Hiqma-Agustina/publication/363129352_Consuming_Jamu_ as_Local_Wisdom_to_Fight_for_Covid-19_Pandemic_in_ Indonesia/links/ 630ed4075eed5e4bd132678d/ConsumingJamu-as-Local-Wisdom-to-Fight-for-Covid-19-Pandemic-inIndonesia.

2.

Avlonitis, G. J., & Salavou, H. E. (2007). Entrepreneurial orientation of SMEs, product innovativeness, and performance. Journal of Business Research, 60(5), 566–575. https://doi.org/10.1016/j.jbusres.2007.01.001

3.

Barbosa, M. W., Ladeira, M. B., de Oliveira, M. P. V., de Oliveira, V. M., & de Sousa, P. R. (2022). The effects of internationalization orientation in the sustainable performance of the agri-food industry through environmental collaboration: An emerging economy perspective. Sustainable Production and Consumption, 31(May), 407–418. https://doi.org/10.1016/j.spc.2022.03.013

4.

Bilgil, H. (2021). New grey forecasting model with its application and computer code. AIMS Mathematics, 6(2), 1497–1514. https://doi.org/10.3934/math.2021091

5.

Choi, J. P., Jeon, D. S., & Kim, B. C. (2019). Privacy and personal data collection with information externalities. Journal of Public Economics, 173, 113–124. https://doi.org/10.1016/j.jpubeco.2019.02.001

6.

Distanont, A., & Khongmalai, O. (2020). The role of innovation in creating a competitive advantage. Kasetsart Journal of Social Sciences, 41(1), 15–21. https://doi.org/10.1016/j.kjss.2018.07.009

7.

Ezenyilimba, E., Mbah, C. C., & Eze., J. O. (2019). Effect of Prouct Innovation on Organizational Sales Turnover (a study of Selected Beverage Companies in Anambra State). Advance Journal of Economics and Marketing Research, 4(7), 14–43. www.iaspub.org.uk/AJEMR/%0Aii.

8.

Fainmesser, I. P., Galeotti, A., & Momot, R. (2022). Mendaftar untuk Pembaruan dan Berita. Management Science, 68(8), 5924–5957. https://doi.org/https://doi.org/10.1287/mnsc.2022. 4513Abstrak

9.

Farris, P., Olver, J., & Kluyver, C. De. (1970). Marketing Science. Management Science, 17(2), B-124-B-126. https://doi.org/10.1287/mnsc.17.2.b124

10.

Feng, H., Wang, X., Duan, Y., Zhang, J., & Zhang, X. (2020). Applying blockchain technology to improve agri-food traceability : A. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2020.121031

11.

Garousi Mokhtarzadeh, N., Amoozad Mahdiraji, H., JafariSadeghi, V., Soltani, A., & Abbasi Kamardi, A. A. (2020). A product-technology portfolio alignment approach for food industry: a multi-criteria decision making with z-numbers. British Food Journal, 122(12), 3947–3967. https://doi.org/10.1108/BFJ-02-2020-0115

12.

Glogovețan, A. I., Dabija, D. C., Fiore, M., & Pocol, C. B. (2022). Consumer Perception and Understanding of European Union Quality Schemes: A Systematic Literature Review. Sustainability (Switzerland), 14(3), 1–16. https://doi.org/10.3390/su14031667

13.

Guo, Z., Bai, L., & Gong, S. (2019). Government regulations and voluntary certifications in food safety in China: A review. Trends in Food Science and Technology, 90(October), 160–165. https://doi.org/10.1016/j.tifs.2019.04.014

14.

Hána, D., Materna, K., & Hasman, J. (2022). Distribution strategies of new and renewed regional industrial breweries in the context of Czech identity and the traditional beer market. Acta Universitatis Carolinae, Geographica, 57(2), 131–146. https://doi.org/10.14712/23361980.2022.11

15.

Haven-Tang, C., & Jones, E. (2005). Using Local Food and Drink to Differentiate Tourism Destinations Through a Sense of Place. Journal of Culinary Science & Technology, 4(4), 69–86. https://doi.org/10.1300/j385v04n04_07

16.

Horng, J. S., & Tsai, C. T. (2010). Government websites for promoting East Asian culinary tourism: A cross-national analysis. Tourism Management, 31(1), 74–85. https://doi.org/10.1016/j.tourman.2009.01.009

17.

Jagtap, S., & Duong, L. N. K. (2019). Improving the new product development using big data: a case study of a food company. British Food Journal, 121(11), 2835–2848. https://doi.org/10.1108/BFJ-02-2019-0097

18.

John E. Kwoka, J. (1979). The effect of market share distribution on industry performance. The Review of Economics and Statistics, 61(1), 101–109. https://doi.org/https://doi.org/10.2307/1924836

19.

Kamoonpuri, S. Z., & Sengar, A. (2023). Hi, May AI help you? An analysis of the barriers impeding the implementation and use of artificial intelligence-enabled virtual assistants in retail. Journal of Retailing and Consumer Services, 72(May), 1–9. https://doi.org/10.1016/j.jretconser.2023.103258

20.

Keskin, B., & Güneş, E. (2021). Social and cultural aspects of traditional drinks: A review on traditional Turkish drinks. International Journal of Gastronomy and Food Science, 25(June). https://doi.org/10.1016/j.ijgfs.2021.100382

21.

Khan, I. (2022). Do brands’ social media marketing activities matter? A moderation analysis. Journal of Retailing and Consumer Services, 64(January), 1–7. https://doi.org/10.1016/j.jretconser.2021.102794

22.

Krishnan, C., Gupta, A., Gupta, A., & Singh, G. (2022). Impact of Artificial Intelligence-Based Chatbots on Customer Engagement and Business Growth. Studies in Big Data, 113, 195–210. https://doi.org/10.1007/978-3-031-10869-3_11

23.

Lavorato, D., & Piedepalumbo, P. (2023). How Smart Technologies Affect the Decision-Making and Control System of Food and Beverage Companies—A Case Study. Sustainability (Switzerland), 15(5), 1–21. https://doi.org/10.3390/su15054292

24.

Lee, Y. Y., & Falahat, M. (2019). The impact of digitalization and resources on gaining competitive advantage in international markets: Themediating role ofmarketing, innovation and learning capabilities. Technology Innovation Management Review, 9(11), 26–38. https://doi.org/10.22215/TIMREVIEW/1281

25.

Lin, C. T., & Hsu, P. F. (2002). Forecast of non-alcoholic beverage sales in Taiwan using the Grey theory. Asia Pacific Journal of Marketing and Logistics, 14(4), 3–12. https://doi.org/10.1108/13555850210764927

26.

Luković, M., Kostić, M., & Dajić Stevanović, Z. (2023). Food tourism challenges in the pandemic period: getting back to traditional and natural-based products. Current Issues in Tourism, 26(1), 1–17. https://doi.org/10.1080/13683500.2023.2165481

27.

Marshall, G. W., Moncrief, W. C., Rudd, J. M., & Lee, N. (2012). Revolution in sales: The impact of social media and related technology on the selling environment. Journal of Personal Selling and Sales Management, 32(3), 349–363. https://doi.org/10.2753/PSS0885-3134320305

28.

Masuda, H., Han, S. H., & Lee, J. (2022). Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations. Technological Forecasting and Social Change, 174(January), 121–246. https://doi.org/10.1016/j.techfore.2021.121246

29.

Nam, S.-J., & Kim, K.-O. (1989). Characteristics of Sikhye(Korean Traditional Drink) made with Different Amount of Cooked Rice and Malt and with Different Sweeteners. Korean Journal of Food Science and Technology, 21(2), 197–202. https://koreascience.kr/article/JAKO198903041943547.pdf

30.

Obasi, R., & Amadi, L. (2022). Brand Price Positioning Strategy and Sales Turnover of Food and Beverage Manufacturing Companies In Rivers State Nigeria. Int. J. Social Science Humanities Research, 05(01), 36–49. http://www.gphjournal.org/index.php/ssh/article/view/554/351

31.

Pranata, N., Soekarni, M., Mychelisda, E., Novandra, R., Nugroho, A. E., Rifai, B., Buhaerah, P., Zulhamdani, M., & Yuliana, R. R. D. (2022). Technology Adoption Issues and Challenges for Micro, Small and Medium Enterprises: A Case Study of the Food and Beverage Sub-Sector in Indonesia. The Journal of Asian Finance, Economics and Business, 9(3), 265–274. https://doi.org/10.13106/jafeb.2022.vol9.no3.0265

32.

Rabadán, A., González-Moreno, Á., & Sáez-Martínez, F. J. (2019). Improving firms’ performance and sustainability: The case of eco-innovation in the agri-food industry. Sustainability (Switzerland), 11(20), 1–16. https://doi.org/10.3390/su11205590

33.

Rana, J., & Paul, J. (2020). Health motive and the purchase of organic food: A meta-analytic review. International Journal of Consumer Studies, 44(2), 162–171. https://doi.org/10.1111/ijcs.12556

34.

Sharma, A., Kumar, V., & Cosguner, K. (2019). Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies. Journal of Marketing Research, 56(3), 439–458. https://doi.org/10.1177/0022243718823711

35.

Shaw, A. W. (1912). Some Problems in Market Distribution. The Quarterly Journal of Economics, 26(4), 703–765. https://www.jstor.org/stable/1883802

36.

Singh, D., Panigrahi, A., Das, A., Krishnan, A., Samanta, D., Bhattacharya, A., & Dutta, S. (2023). Search Engine Optimization for Digital Marketing to Raise the Rank, Traffic, and Usability of the Website. In Smart Innovation, Systems and Technologies (Vol. 316, pp. 217–226). Springer International Publishing AG. https://doi.org/10.1007/978-981-19-5403-0_18

37.

Stone, M. J., Soulard, J., Migacz, S., & Wolf, E. (2018). Elements of Memorable Food, Drink, and Culinary Tourism Experiences. Journal of Travel Research, 57(8), 1121–1132. https://doi.org/10.1177/0047287517729758

38.

Suartina, I. W., Wimba, I. G. A., Astrama, I. M., Wulandari, N. L. A. A., Rahmayanti, P. L. D., Yasa, N. N. K., & Sujana, I. K. (2022). The role of brand love in mediating the effect of intensive distribution and social media promotion on brand loyalty and e-WOM. International Journal of Data and Network Science, 6(2), 335–346. https://doi.org/10.5267/j.ijdns.2022.1.004

39.

Suchánek, P., & Králová, M. (2019). Customer satisfaction, loyalty, knowledge and competitiveness in the food industry. Economic Research-Ekonomska Istrazivanja, 32(1), 1237–1255. https://doi.org/10.1080/1331677X.2019.1627893

40.

Venturelli, A., Caputo, A., Pizzi, S., & Valenza, G. (2022). A dynamic framework for sustainable open innovation in the food industry. British Food Journal, 124(6), 1895–1911. https://doi.org/10.1108/BFJ-03-2021-0293

41.

Welsh, J. A., Lundeen, E. A., & Stein, A. D. (2013). The sugarsweetened beverage wars: Public health and the role of the beverage industry. Current Opinion in Endocrinology, Diabetes and Obesity, 20(5), 401–406. https://doi.org/10.1097/01.med.0000432610.96107.f5

The Journal of Distribution Science