Abstract

Purpose: This study aimed to develop a strategic business conceptual model for large state plantations in West Java Province and Banten Province, Indonesia. The model was built through causal relationships and interrelationships between marketing strategies and business strategies that affect business performance on large state plantations. The plantation sector provides the largest contribution to gross domestic product and is an important part of national food distribution efforts. Research design, data, and methodology: This study used a literature review adapted from Pret and Logan (2019), which followed the guidelines of Tranfield et al. (2003), derived from the Scopus website with Q1/Q2 quartiles and inclusion/exclusion criteria published from 2012 to 2021. Results: Based on a systematic literature review approach, we constructed the strategic business conceptual model for large state plantations based on a combination of four causal and interrelationship variables that affect business performance, namely, industry attractiveness, unique capabilities, innovation management, and collaboration strategy. Conclusions: This research explains the relationship between industry attractiveness variables and unique capability as independent variables that can affect business performance through collaboration strategy and innovation management as intervening variables in the plantation sector, especially large state plantations, which have not been found in previous studies.