Abstract

Objective: analyze how consumer protection law and halal certification can be integrated into efficient logistics practices in the distribution of halal products, considering the role of price, packaging design, and social media as variables that influence the success of such distribution. Research design, data and methodology: This study uses a quantitative method with 200 Muslim respondents in Surabaya, Tuban, and Jombang. Data were collected through questionnaires distributed to respondents selected by purposive sampling. Results: Consumer loyalty and decisions in using halal products are determined by the integration of consumer protection laws and halal product certification. The role of packaging, price and the presence ofsocial media significantly increasesthe efficiency of logistics and halal products distribution. Conclusions: The integration of regulations with efficient logistics practices, supported by informative packaging, competitive prices and social media forms the distribution of consumer behavior patterns in choosing halal food and beverage products, where consumer protection laws have the highest distribution, as a basic element of trust, supported by halal certification to ensure that the product is in accordance with their religious values. All of these interactions form the distribution of Muslim consumer behavior patterns, which shows that business actors need to integrate all of these elements into their marketing strategies to achieve success in a competitive market and build consumer loyalty.