Abstract

Purpose: In the constantly changing landscape of global supply chains, Logistics Service Providers (LSPs) play a vital role in enhancing efficiency, flexibility, and cost-effectiveness. The growing complexity of customer demands, and the swift adoption of digital technologies have markedly transformed the competitive landscape for LSPs. This paper examines the emerging trends that influence LSP competitiveness. Research design, data, and methodology: Using R Studio and the biblioshiny package for bibliographic coupling analysis, the authors analyzed articles from Scopus published between 2000 and 2024. Results: Key trends include digital transformation, sustainability initiatives, and dynamic capacity for flexible service. The research also focuses that digital transformation as the key driver of LSPs’ competitive strategy, enabling them to enhance efficiency and adapt to market changes. However, the study also identifies gaps, particularly in the limited adoption of advanced technologies (IoT, Blockchain...) in small- medium- size LPSs because of capital resources; human skills and low awareness of engagement among LSPs. Conclusions: This research highlights key thematic topics that enhance our understanding of the competitiveness of LSPs and offers actionable insights for scholars and practitioners aiming to manage logistics operations service under digital transformation. Future research, therefore, may focus on evaluating the level of digital technology application in services and the awareness of human resources at LSPs.