Abstract

Purpose: The evolving concept of supply chains is critical in addressing competition among industrial sectors. For small- and medium-sized enterprises, effective supply chain management is essential for sustainable growth. Javanese sugar, a fundamental ingredient in food and beverages on Java Island, has faced declining production and sales due to the post-COVID-19 economic shifts in Indonesia. This study addresses the urgent need to resolve these issues to prevent disruption in the Javanese sugar supply chain. Research design, data and methodology: Using a supply chain perspective, the research examines the applicability of the business model canvas (BMC) as a framework for improvement. The BMC approach has proven effective in enhancing business performance across various sectors, making it a viable solution for this case. The study explores whether the BMC can improve supply chain performance and how its framework can be tailored to the Javanese sugar industry. Results: Results reveal a set of actionable recommendations based on BMC analysis to optimize the Javanese sugar supply chain. Conclusions: The findings highlight the potential of the BMC approach to enhance operational efficiency and boost sales by restructuring the supply chain and work systems of Javanese sugar factories. This research contributes to the broader application of the BMC in supply chain management.