Abstract

Purpose: This study develops a Halal Value Chain model within Malaysia’s halal ecosystem using the Analytic Network Process (ANP) approach. It evaluates complex relationships among sectors such as halal food, tourism, fashion, and Islamic finance to enhance the ecosystem's effectiveness and growth. Research design, data, and methodology: Employing both qualitative and quantitative methods, data is gathered through in-depth interviews and observations with halal practitioners and experts. The ANP method analyzes the data, identifying strategic priorities that reinforce the halal ecosystem and address interdependencies. Results: Findings highlight the need to enhance integrity and transparency throughout the halal supply chain. Establishing international standards for halal products is crucial for ensuring consistency and building consumer trust globally. Strategic priorities identified include value chain reinforcement, institutional effectiveness, product diversification, and domestic market expansion. Conclusions: The study concludes that collaboration among stakeholders, including government, private sector, and financial institutions, is essential for creating a sustainable halal ecosystem. The findings will help the Malaysian government formulate strategic policies to promote the halal industry and guide stakeholders in enhancing the halal value chain through technological innovations and effective marketing strategies. The proposed model serves as a reference for future research and development of integrated policies for a robust, globally competitive halal ecosystem.