Abstract

Purpose: This study empirically analyzes the factors influencing international new ventures (INVs) export competency during the COVID-19 pandemic. The influencing factors included export market orientation, company size, export network level, and relationship marketing activities. In addition, it analyzes the differences between manufacturing and non-manufacturing, as well as the differences between the INV factors established before and after the COVID-19 pandemic. Research design, data and methodology: The empirical model considers the resource-based perspective, network theory, and relational capital utilization. This study uses an existing theoretical framework to conduct multiple regression analysis. Our analysis demonstrates the factors influencing exports using the KOTRA GLC test data. Results: Founded during a period of market shock, such as the COVID-19 pandemic, INV should strengthen its overseas market orientation and network with customers, which are related to capital. Additionally, collecting relevant technology and market information positively impacts enhancing competitiveness. Conclusions: Previous studies have focused on routine trade environments and firms' export competency. This study empirically investigates the factors affecting INVs’ export competence during the period of the market shock of the COVID-19 pandemic. Although the individual value and importance of market shocks, INVs, and export competence have been recognized in this field, an integrated model and theory have not been sufficiently explored.