Abstract

Purpose: This study analyzes the impact of digital transformation on distribution channel innovation and the competitive advantage of logistics enterprises in Ho Chi Minh City, Vietnam. Research design, data and methodology: The study utilized a mixed methods approach, incorporating both qualitative and quantitative methods to ensure the reliability of the findings. Data was gathered from a sample of 380 managers from logistics enterprises in Ho Chi Minh City. Data analysis was performed using a 5-point Likert scale and SEM was used to examine the relationships between the research variables. Results, digital transformation directly impacts distribution channel innovation and competitive advantage of logistics service providers in Ho Chi Minh City. At the same time, distribution channel innovation is an intermediary that impacts digital transformation on competitive advantage. In addition, the study also found that digital transformation leadership, IT infrastructure, organizational agility, competitive pressure, and government support policies have a positive impact on digital transformation. Conclusions: This study emphasizes the significance of digital transformation in driving distribution channel innovation and gaining a competitive advantage for logistics enterprises. The research findings serve as a foundation for logistics businesses to implement digital transformation, innovate their distribution channels, and ultimately achieve competitive edge.