ISSN : 1738-3110
Purpose: This study examines the pivotal roles of configuration, collaboration, and coordination in enhancing supply chain performance within the tourism industry, which remains underexplored. These elements are crucial for optimizing operational efficiency; however, their combined impact, particularly under the moderating influence of governmental policies, requires further investigation. Grounded in supply chain management theory, this research elucidates how strategic configuration of supply chain networks, robust stakeholder collaboration, and effective operations coordination contribute to performance improvements. It also highlights the moderating role of governmental policies in amplifying these effects through a supportive regulatory framework.. Research design, data and methodology: Empirical data were gathered from 350 tourism industry managers and analyzed using SmartPLS 4.0 to assess the relationships among variables. Results: The results confirm that configuration, collaboration, and coordination significantly enhance supply chain performance. Governmental policies moderate these relationships, strengthening the effects of configuration and coordination on performance, while their influence on collaboration is minimal, thereby enhancing overall efficacy. Conclusions: These findings enrich the theoretical understanding of supply chain dynamics in tourism and offer practical guidance for tourism managers to optimize performance through strategic configurations, enhanced collaboration, and efficient coordination. Policymakers can support these efforts by implementing regulations that promote sustainable industry growth.
