Abstract

Purpose: This study investigates the influence of national cultural characteristics and individual personality traits on organizational commitment among Vietnamese employees in the distribution sector. Given Vietnam’s increasing integration into global supply chains in manufacturing, understanding factors that shape employees’ commitment is of growing importance. It aims to identify key cultural dimensions and personality factors that influence employees’ attitudes on their organizational commitment. Scholors have argued that culture plays a significant influence on individual’s behavior and motivation. Research design, data and methodology: A quantitative design was employed using a structured questionnaire administered to employees in logistics, retail, finance, and service industries. Data were analyzed with SPSS 26.0 to assess the effects of cultural dimensions and personality traits on organizational commitment, followed by reliability checks and hypothesis testing. Results: Personality traits exert a significant positive effect on organizational commitment, with openness and agreeableness showing the strongest associations. In addition, cultural dimensions - Collectivism (COL), uncertainty avoidance (UAI), and long-term orientation (LTO) - serve as moderating variables that amplify the relationship between personality traits and commitment. Conclusions: The results underscore the importance of incorporating both cultural context and individual traits into HR practices in Vietnam’s evolving labor environment. The study offers practical insights for aligning organizational policies with employees’ cultural backgrounds and personality profiles to enhance organizational commitment.