Abstract

Purpose: RFID (Radio Frequency Identification) technology is a value chain innovation tool that enables B2B (business-to-business) and B2C (business-to-customer) innovation in business supply chain. With the recent development of information technology, various RFID solutions have been developed. In addition, the cost of building RFID systems is decreasing due to the development of RFID technology. The purpose of this study is to analyze the factors affecting the successful implementation RFID from a positive, neutral, and negative perspective. Research design, data and methodology: To this end, this study develops a conceptual theoretical research model using cognitive behavioral theory. For validating research model, in this study, data were collected from people working at companies, and empirical analysis was conducted using the PLS-SEM (partial least squares structural equation model) approach. Results: This study analyzes factors that affect willingness to adoption of RFID. As a result of the empirical analysis, there are differences in perceptions between RFID capability, information system assurance capability, collaboration, trust, expectation for performance, and willingness to adoption of RFID depending on positive, neutral, and negative perspective. Conclusions: The empirical results of this study will provide useful insights and information for companies' successful adoption of RFID.