Abstract

Purpose: This study investigates existing research to examine cosmetic surgery outcomes from a healthcare service supply chain perspective, focusing on how body image–related psychological factors shape patient satisfaction and downstream service outcomes. By conceptualizing cosmetic surgery as a multi-stage healthcare distribution process, this study aims to clarify the role of post-service psychological responses in service value creation. Research design, data and methodology: This study adopts a review approach, synthesizing prior empirical and conceptual studies on cosmetic surgery services, body image psychology, patient satisfaction, and healthcare service systems. Relevant studies were identified through Google Scholar and analyzed to reframe psychological outcomes as downstream effects within healthcare service supply chains. Results: The reviewed literature consistently indicates that body image factors are closely associated with patient satisfaction and post-service risk behaviors following cosmetic surgery. These psychological outcomes influence follow-up service utilization, satisfaction stability, and continuity of care, positioning them as critical downstream outcomes of healthcare service delivery. Conclusions: This study contributes to distribution and service supply chain research by integrating body image psychology into the evaluation of healthcare service outcomes. By reframing cosmetic surgery outcomes as elements of healthcare service supply chains, the study provides a novel perspective for understanding patient-centered value creation in healthcare distribution systems.