Abstract

Purpose: Entrepreneurship plays a pivotal role in ensuring the success and sustainability of small businesses, particularly in dynamic and highly competitive market environments. This study investigates the influence of entrepreneurship - specifically, innovation, risk-taking, and proactiveness - on differentiation strategies and overall business performance. The objective is to elucidate how these entrepreneurial characteristics facilitate strategic differentiation and, in turn, enhance firm outcomes. Research Design, Data, and Methodology: A quantitative research design was employed, utilizing survey data collected from small business owners operating across diverse industries. Structural equation modeling (SEM) was used to test the hypothesized relationships among entrepreneurship, differentiation strategies, and business performance. Furthermore, the direct effects of the sub-dimensions of entrepreneurship - innovativeness, risk-taking, and proactiveness - on differentiation strategies were analyzed. Results: The empirical findings reveal that entrepreneurship exerts a significant and positive influence on both differentiation strategies and small business performance. Entrepreneurs exhibiting higher levels of innovativeness, risk-taking, and proactiveness are more likely to implement unique differentiation strategies that strengthen their competitive advantage. Conclusions: This study highlights the critical role of entrepreneurship in driving the performance of small businesses. The findings offer valuable implications for entrepreneurs, policymakers, and educators by emphasizing the importance of innovation-oriented strategies and the development of supportive infrastructures. Strengthening entrepreneurial capabilities enables small firms to overcome resource limitations and navigate market uncertainty, thereby securing sustainable competitive advantage and long-term growth.