E-ISSN : 2288-7709
Central Luzon, Philippines, boasts a wealth of cultural experiences and natural attractions, yet its tourism industry faces several significant challenges. Issues such as inadequate infrastructure, environmental degradation, and socio-political instability hinder the region's ability to sustain tourism demand. Poor transportation, environmental damage, and safety concerns further exacerbate these challenges. Additionally, political factors can skew resource allocation, favoring more developed areas over marginalized communities. Emerging trends like digitalization and shifting consumer preferences necessitate innovative marketing strategies. To revitalize and sustain the region's tourism industry, it is crucial to address these challenges and understand the impact of socio-economic demographics and PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) factors
