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  • E-ISSN2288-7709
  • KCI

Factors Affecting the Tourism Industry of Central Luzon, Philippines

The Journal of Economics, Marketing and Management / The Journal of Economics, Marketing and Management, (E)2288-7709
2025, v.13 no.2, pp.111-121
https://doi.org/10.2048/jemm.2025.13.2.111
Delia LUMIWES (Tongmyong University)

Abstract

Central Luzon, Philippines, boasts a wealth of cultural experiences and natural attractions, yet its tourism industry faces several significant challenges. Issues such as inadequate infrastructure, environmental degradation, and socio-political instability hinder the region's ability to sustain tourism demand. Poor transportation, environmental damage, and safety concerns further exacerbate these challenges. Additionally, political factors can skew resource allocation, favoring more developed areas over marginalized communities. Emerging trends like digitalization and shifting consumer preferences necessitate innovative marketing strategies. To revitalize and sustain the region's tourism industry, it is crucial to address these challenges and understand the impact of socio-economic demographics and PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) factors

keywords
PESTLE, Tourism, Socio-Demographic, Sustainable, Central Luzon
Received
2025-02-24
Revised
2025-03-10
Accepted
2025-04-30
Published
2025-04-30

The Journal of Economics, Marketing and Management