Abstract

Purpose: This study empirically analyzes the factors affecting newlywed couples’ willingness to move into public rental housing and suggests policy implications. Theoretically, based on Alonso’s utility maximization theory and life cycle theory, it explores the effects of economic, environmental, and policy factors on housing willingness. Research design and methodology: A structural survey was conducted on 331 newlywed couples in Seoul and the metropolitan area. As a result of the analysis, five main factors were derived. These are housing policy and space preference, sensitivity to living and facility costs, housing mobility and future housing plans, childcare and living convenience, and economic perception of housing costs. As a result of the analysis, it was found that housing mobility and future housing plans (β=0.142, p=0.044) and economic perception of housing costs (β=0.142, p=0.024) had a significant positive effect on housing willingness. Among demographic variables, the presence of children (β=0.158, p=0.031) also had a significant effect. In addition, housing policy and space preference (β=0.112, p=0.049) showed borderline significance at the 10% level, indicating that policy-related factors partially contribute to newlyweds' housing decisions. Conclusion: This study emphasizes the need for customized housing policies that take into account newlyweds' future housing plans and economic burden. In particular, the partial effects of policy demand and living facility preference suggest that reflecting these factors in policy design will contribute to improving housing stability.