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  • E-ISSN2288-7709
  • KCI

Optimizing Real Estate Investment Strategies through Big Data-Driven Spatial Analysis: A Focus on Commercial Districts

융합경영연구 / The Journal of Economics, Marketing and Management, (E)2288-7709
2025, v.13 no.4, pp.11-16
https://doi.org/10.2048/jemm.2025.13.4.11
Suyong LEE (Jeonju Vision University)

Abstract

Purpose: Over the last several years, commercial districts have become increasingly popular with heavy consumer traffic, location near infrastructure, and any possible capital gain. This study explores how big data-driven spatial analyses can optimize commercial real estate investment by focusing on changeable urban environments. Research design, data and methodology: This study uses a systematic literature review using the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) methodology. PRISMA provides an effective outline to enhance transparency and reproducibility of systematic reviews and could be applied to synthesize interdisciplinary topics including big data, GIS, and real estate analytics. Results: The outcomes of this research support the advancement in the impact of big data technologies, spatial analytics, and AI in current state-of-the-art strategies in real estate investment. As an investor and urban planner, I believe this indicates a change in plan to evidence-based adoption of decisions based on real-time and spatially rich data. Conclusions: This study concludes that future developments can be made in either improving the AI-based investment models to be explainable or extending the spatial data, where open-data partnerships can help. There should also be a study to implement cross-sector integration strategies to correlate real estate technology with the transportation, energy, and public infrastructure systems.

keywords
Real Estate Investment, Spatial Analysis, Commercial Districts
투고일Received
2025-07-15
수정일Revised
2025-07-28
게재확정일Accepted
2025-08-30
출판일Published
2025-08-30

융합경영연구