Abstract

Purpose: This study analyzes the determinants of young people's intention to live in purchasing public rental housing by integrating policy, economic, and behavioral factors. Methodology: A structured survey was conducted on 306 people aged 19 to 39, and exploratory factor analysis (EFA) and multiple regression analysis were used. Through EFA, four key factors were derived: housing environment, economic conditions, policy awareness, and home ownership plan, and statistical validity was confirmed through the Kaiser-Meier-Olkin (KMO) value of 0.772 and the significant Bartlett test (p<.001). Results: The regression model showed statistical significance (F = 2.075, p = 0.006). Among the variables, economic conditions (β = .121, p < .05) and home ownership plans (β = .119, p < .05) had a significant effect on housing intention. However, the residential environment and policy perception did not have a significant effect. Conclusion: The results of this study suggest that young people prioritize economic factors such as rent and maintenance costs and long-term plans such as savings or home subscription. This is the reasonable and psychological factors of housing decisions It provides empirical insight into and suggests that housing policies for young people should support economic feasibility and strategic planning.