Abstract

In 2014, Seongnam municipal government announced Sanseongro Commercial Area Revitalization including Dandae traditional market with active support of Seongnam municipal government. This study investigated conversion of Dandae market into specialized market to overcome economic stagnation and to make success case of wedding market. The study suggested supplementation of current problems as well as incidental businesses. The study gave SWOT analysis and management reformation to make success case of specialized market and to suggest win-win strategies and development plans to produce wedding market.