Abstract

The purpose of this study is to consider the popularity strategy evident in the comic book. The from the 1970s. It analyzes The , a popular comic book series, and identifies the charact eristics of the series and why it gained public popularity. The series adopts the “Jeoksseonhagang” structure. This structure to make it easy for readers to enjoy. Another narrative structure is the “Sinmageomhyeop” structure, which represents a sub-genre of a chivalry novel. Thus, it would have been appr opriate for the Muhyeop cartoon to borrow. Both the chivalry novel and comic books share the same distribution methods; thus, it represents a strategy for commercial success. Moreover, the narrative structure repeats itself in the works; this is suitable for extending the narrative with the knight-errant story. In addition, it stimulates readers' curiosity through non-uniform changes. Finally, it includes three showdown episodes, three amulets, three brothers, and three pouches, motifs that will continue to increase the curiosity and attention of the readers. This is called a triple auxiliary element, and it is often used in folk tales. This is a result of securing public interest in the commercial strategy. Thus, a strategy for securing public confidence was found. It is meaningful that the reason for the popularity was identified, and this creates a starting point for the study of Daebonso comics.