- P-ISSN1738-6764
- E-ISSN2093-7504
- KCI
ISSN : 1738-6764
The Interaction between Personality Characteristics and Mood States in Media Contents Selection
The Interaction between Personality Characteristics and Mood States in Media Contents Selection
INTERNATIONAL JOURNAL OF CONTENTS / INTERNATIONAL JOURNAL OF CONTENTS, (P)1738-6764; (E)2093-7504
2018, v.14 no.4, pp.51-56
https://doi.org/10.5392/ijoc.2018.14.4.051
Cho, Seungho
(The Department of Global Commerce, Soongsil University)
Hur, Junsoo (The School of Social Welfare, Soongsil University)
Hur, Junsoo (The School of Social Welfare, Soongsil University)
Cho, Seungho,
&
Hur, Junsoo.
(2018). The Interaction between Personality Characteristics and Mood States in Media Contents Selection. , 14(4), 51-56, https://doi.org/10.5392/ijoc.2018.14.4.051
Abstract
This study was conducted to explore the relationship between personality characteristics and mood in the selection of media content. Using meta-analysis, this study analyzed past studies regarding media content selection in television program. The results of this research showed that the preference of a given media content would depend on the viewer's mood, personality characteristics and the interaction between personality characteristics and mood states. The secondary data of television programs supported the association.
- keywords
- Mood Management Theory, Media Selection, Mood State, Personality Characteristics, Selective Exposure
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