- P-ISSN1738-6764
- E-ISSN2093-7504
- KCI
ISSN : 1738-6764
Factors That Influence Consumer Satisfaction with Mobile Payment : The China Mobile Payment Market
Factors That Influence Consumer Satisfaction with Mobile Payment : The China Mobile Payment Market
Seo, Joo Hwan (Department of Business Administration, Dong-A University)
Song, Woon-Kyung (Department of Business Administration, Korea Aerospace University)
Abstract
The purpose of this study was to investigate the key factors that influence consumers' preference for mobile payment in China. China has been quietly experiencing a third technological revolution that has markedly changed the way of life for its people. We used the structural equation modeling with 573 Chinese people to investigate the mobile-payment system in China based on the technology acceptance model. We found that factors such as value of service, security, convenience, and perceived usefulness have an impact on consumer satisfaction, and that satisfaction supports consumer purchasing. Also, it is possible to conclude that this proven instrument will assist researchers to further develop and refine mobile-payment research models.
- keywords
- Mobile Payment, Technology Acceptance Model, Structural Equation Model, Consumer Purchase, Consumer Satisfaction
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