- P-ISSN1738-6764
- E-ISSN2093-7504
- KCI
ISSN : 1738-6764
Cross-National Comparison of Twitter Use between South Korea and Japan: An Exploratory Study
Cross-National Comparison of Twitter Use between South Korea and Japan: An Exploratory Study
INTERNATIONAL JOURNAL OF CONTENTS / INTERNATIONAL JOURNAL OF CONTENTS, (P)1738-6764; (E)2093-7504
2012, v.8 no.4, pp.50-55
https://doi.org/10.5392/ijoc.2012.8.4.050
Cho, Seong Eun
(Korea Information Society Development Institute)
Park, Han Woo (Department of Media and Communication, YeungNam University)
Park, Han Woo (Department of Media and Communication, YeungNam University)
Cho, Seong Eun,
&
Park, Han Woo.
(2012). Cross-National Comparison of Twitter Use between South Korea and Japan: An Exploratory Study. , 8(4), 50-55, https://doi.org/10.5392/ijoc.2012.8.4.050
Abstract
This study compared cross-national Twitter use between Korea and Japan. The main exploratory variables were a) cultural traits and b) disclosure of geographic information. Twitter use was measured by the degree of reciprocity and the numbers of Tweets, followings, and followers. Data were collected using API-based software and analyzed with independent samples t-tests. Content analysis was conducted to validate the findings. The results indicate that Korean and Japanese users employ their own communication strategies reflecting their cultural orientation.
- keywords
- Cross-National, Japan, Korea, Profile Analysis, Social Media, Twitter
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