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Badr Mohammed Albaram ; Yet Mee Lim pp.1-17 https://doi.org/10.17477/jcea.2024.23.2.001
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Abstract

In higher education institutions, where scholars and academics have ever-evolving roles as research's contributors, most felt research support facilities were subpar in Malaysia. This indicates that academics' research orientation may not meet the overall needs of the higher education system. In a country home to several ethnicities, the diverse identities could potentially affect academics' research performance. This knowledge-gap motivates the study to examine how academics' identities could promote research orientation through the interplay between autonomy and relatedness on their competence when seen through the prism of self-determination. The study employed a structural equation modelling technique to analyze the collected data from 310 academics across 21 Malaysian universities. Participants reported that research orientation was significantly higher through satisfying their competence pushed by their autonomy and academic community relatedness motivated by their academic identity. The findings contribute to the self-determination theory by highlighting participants' pursuit of competence in their research orientation through autonomy and relatedness motivated by their academic identification. This study offers intriguing insights by evaluating the effects of academic identity in motivating psychological needs to make academics research oriented. This enables policymakers to develop more influential motivational strategies. Future research could expand to explore this phenomenon in more diverse settings.

Dian Purworini ; Rona Rizkhy Bunga Chasana pp.18-34 https://doi.org/10.17477/jcea.2024.23.2.018
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The Indonesian government has been under intense scrutiny as the public expects them to handle the COVID-19 crisis competently and in line with their expectations. The research used quantitative content analysis of 30 organizational status posts and 578 public comments on the Ministry of Health's Instagram account. The analysis, conducted using descriptive analysis and a chi-square test, indicates that the most widely used organizational crisis response strategies were: justification, reminder, compensation, and ingratiation. Findings also showed that the public actively used social media to evaluate the attribution of organizational crisis responsibility, perceiving the government as responsible for the crisis response. This research contributes to the study of crisis communication by providing insights into the necessity for organizations, particularly those responsible for crisis management, to conduct crisis communication that clearly shows corrective action that is aligned, responsive, and adaptive to public expectations, leveraging media channels commonly used by the public for information dissemination.

Kittima Chanvichai pp.35-51 https://doi.org/10.17477/jcea.2024.23.2.035
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Participatory communication is a Western concept that emphasizes equal participation among stakeholders. However, in the context of rural Thai communities, where hierarchy and respect for social status are deeply ingrained, equal participation in communication is not the norm. This article examines the implementation of participatory communication in rural Thai communities through interviews and observations of local banana processing entrepreneurs in Phitsanulok province, Thailand. The findings indicate that within a culture characterized by high-context communication, high power distance, and high uncertainty avoidance - elements fundamentally at odds with the concept of equal participation in 'participatory communication'-Thai local entrepreneurs successfully operate their businesses in harmony and peace. This article, therefore, calls for the decolonization of the Western concept of participatory communication by promoting a deeper understanding of local contexts that reflect cultural and value systems distinct from those in which the concept originated. This approach aims to foster genuine equal opportunities in knowledge creation within the communication discipline, benefiting both scholars and practitioners.

Mirza Ronda ; Raden Hartati Handini Wulan ; Marlinda Irwandi ; Dewi Widowati pp.52-76 https://doi.org/10.17477/jcea.2024.23.2.052
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The government utilizes communication to share messages within the internal environment and society. The People's Representative Council of the Republic of Indonesia (DPR RI) employs the Parliamentary Bulletin for this purpose, recognizing its effectiveness in fostering positive community relations. This study tries to elucidate the text's tactical maneuvers for reshaping political players' public personas in Parliamentary Bulletins and dismantling societal structures in speeches. This study examines the DPR's communication techniques in Parliamentary Bulletins using Teun A. Van Dijk's theory, which describes deliberate activities that weaken social institutions and influence political actors' opinions. The study investigates Puan Maharani's persistent presence on page three using Van Dijk's analysis from the 1200-1210 edition and qualitative approaches. In reality, 575 DPR RI members from 9 factions in 80 electoral districts can be sources of information. These findings show that media texts strategically portray political figures in the public sphere, influencing perceptions based on Berlo's image theory and Habermas' communicative ratio. Puan dominates the display of titles, profile introductions, and news stories. The discourse's social structure is divided into three levels: macrostructure, superstructure, and microstructure. This study focuses on the relationship between media representation, deliberative democracy, and public access to comprehensive information.

Journal of Contemporary Eastern Asia