Abstract

Purpose: This study investigates how the quality of Online Food Delivery (OFD) applications influences student preferences, satisfaction, and reuse intentions, focusing on students at the Faculty of Humanities, Universitas Indonesia. It explores how specific factors—such as content quality, accessibility, contextual offers, and transaction accuracy—shape user experience and behavioral outcomes. Research design, data, and methodology: A quantitative design was applied using structured questionnaires from 203 active OFD users. Data were analyzed using SPSS and SmartPLS to assess relationships among seven key constructs, including the moderating role of perceived risk. A 4-point Likert scale was used to minimize neutral responses. Validity and reliability tests confirmed the strength of most constructs. Results: Content quality emerged as the most significant factor influencing satisfaction. In contrast, ubiquitous connectivity, contextual offers, and transaction accuracy had no significant effects. Satisfaction strongly predicted repeat usage intention. Perceived risk did not moderate this relationship. Gender, age, and monthly expenditure were significantly associated with reuse behavior. Conclusions: Enhancing content quality is essential for improving satisfaction and fostering loyalty among student users. OFD providers should prioritize information accuracy, visual presentation, and pricing strategies aligned with student needs. These insights offer practical guidance for optimizing user engagement and retention in competitive digital food delivery markets.