Abstract

This study aims to explore the global utilization potential of the Korea Music Data Center (KMDC) and propose strategies to realize this goal. K-pop has already established itself as globally influential cultural content and is expanding into a cultural platform interconnected with various industries. Accordingly, K-pop–related archival records must evolve beyond simple data accumulation into cultural platforms that share emotions and memories. To this end, a comprehensive review of literature was conducted, domestic and international cases were analyzed, and focus group interviews were held with records management professionals, cultural content experts, and domestic and international K-pop fandoms to examine the limitations and development directions of the archive from multiple perspectives. As a result, five strategic directions were identified: enhancing global accessibility through cultural translation, operating a Fandom Studio, constructing a K-pop map, establishing a K-pop digital heritage archive, and transforming the platform into an emotion-based participatory archive. These strategies are aimed at not only technical improvements but also a fundamental paradigm shift toward a fan-centered archive that facilitates cultural exchange. Therefore, this study presents a direction for the KMDC to evolve into a global cultural heritage platform and broadens the discourse on the public value and social role of archival records.