A Study on the user centered internet contents service

This study explores a user as a customer and analyzed a customer centered contents service based on the customer value and custoner satisfaction. This study showed that revisit of the site and content purchase are strongly affected by contents quality, service and cost. Especially, the ratio of satisfaction of the the complaint-response time and customer support system in cpnparison to the quality and cost factors was low. Therefore, library and infprmation center meed to improve the contents service in terms of customer relations.

keywords: 인터넷 컨텐츠, 고객만족, 품질, 서비스, 가격, internet contents, customer satisfaction, quality, service, cost

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Article Contents

Vol.20 No.2

A Study on the user centered internet contents service

Abstract

Journal of the Korean Society for Information Management