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  • P-ISSN1013-0799
  • E-ISSN2586-2073
  • KCI

ISSN : 1013-0799

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Vol.42 No.1

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A Study on the Main Types of South Korean Memes

Journal of the Korean Society for Information Management / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2025, v.42 no.1, pp.183-212
https://doi.org/10.3743/KOSIM.2025.42.1.183
Soram Hong
Hong, S. (2025). A Study on the Main Types of South Korean Memes. , 42(1), 183-212, https://doi.org/10.3743/KOSIM.2025.42.1.183

Abstract

Memes are effective information resources for literacy education required in a digital technology-based information environment. The purpose of this study is to derive the main meme types in South Korea according to sociocultural context and to provide basic data for literacy education. To this end, two research questions were addressed. First, what are the different ways to classify memes? Second, how are South Korean memes categorized? This study derived the classification types of memes through a literature review and analyzed 830 South Korean memes from Namuwiki, a South Korean subcultural wiki site. The analysis methods used were frequency analysis, chi-squared test, and network analysis. The results are as follows. First, memes are classified by medium, origin, unethical label, subject, and time period of occurrence. Second, South Korean memes are categorized into 4 main types: Language memes produced through everyday communication in online communities and social media in the 2010s; Complex memes for a play culture based on new media contents in the 2020s; Visual memes of South Korean internet culture in the early 2020s; Parody memes of legacy media.

keywords
memes, the types of memes, the classification of memes, literacy education, ethics
Received
2025-02-17
Revised
2025-02-28
Accepted
2025-03-12
Published
2025-03-01

Journal of the Korean Society for Information Management

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