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  • P-ISSN1013-0799
  • E-ISSN2586-2073
  • KCI

ISSN : 1013-0799

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Vol.43 No.1

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Exploring the Relative Importance of Reading Material Selection Factors Using AHP

Journal of the Korean Society for Information Management / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2026, v.43 no.1, pp.241-260
https://doi.org/10.3743/KOSIM.2026.43.1.241
Jiyoung Shim (Seoul Women's University)
Shim, J. (2026). Exploring the Relative Importance of Reading Material Selection Factors Using AHP. , 43(1), 241-260, https://doi.org/10.3743/KOSIM.2026.43.1.241

Abstract

This study aims to systematize the reading material selection factors from the users’ perspective and to identify their relative importance and priorities. To this end, based on the appeal factor system and empirical research on book selection, an AHP model structured with 5 superordinate factors and 22 subordinate factors was designed, and survey data on pairwise comparisons between factors were collected to identify relative importance and priority. Also, the study identified the characteristic that the relative importance of reading material selection factors varies depending on the segmented characteristics of users(gender, age, reading cycle, and book genre). The results of this study are significant in that it provides a theoretical foundation for improving the information search environment from the perspective of information users by identifying the selection factors that readers consider important.

keywords
reading material, selection factors, AHP, relative importance, adult reader
Received
2026-02-23
Revised
2026-03-09
Accepted
2026-03-15
Published
2026-03-30

Journal of the Korean Society for Information Management

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