Abstract

The study aims to examine university students’ perceptions and needs about both character education in the university and university library-based character education. Using a survey method, data were collected from 178 students enrolled at universities in region A. The study found that 91% of students agreed on the necessity of character education in the university context, and they demanded relational virtues as core contents. Also, the students perceived the university library’s existing information-literacy instruction, reading education, and service learning programs as the activities most closely aligned with character education. Among delivery modes, the students most preferred regular library-administered programs. Moreover, they preferred instructional approaches such as service-learning, discussion, and case-based learning. They favored the methods of evaluation through self-reflection, peer-reviewed assessment, and observation with checklists. Based on these findings, the study recommends: a shift in librarians’ perceptions toward actively providing character education programs, strategies for advancing and upgrading related services, approaches to more effective promotion, and methods for developing segmentation strategies tailored to users’ characteristics and needs.