Abstract

The study examined the effect of social comparison orientation on self-concealment using two subscales (ability and opinion) and examined the double mediation effect of perfectionistic self-presentation and ambivalence over emotional expressiveness between social comparison orientation and self-concealment by gender. Based on the data from 80 males and 80 females in their 20~50s, the double mediation effects of perfectionistic self-presentation and ambivalence over emotional expressiveness between the relationship of social comparison orientation and self-concealment were not significant for men. But, the ambivalence over emotional expressiveness mediated the relationship between social comparison orientation and self-concealment. The double mediation effects of perfectionistic self-presentation and ambivalence over emotional expressiveness between social comparison orientation and self-concealment were significant for women. In addition, perfectionistic self-presentation fully mediated the relationship between social comparison orientation and self-concealment. Higher social comparison orientation predicted perfectionistic self-presentation, and perfectionistic self-presentation predicted self-concealment. For both men and women, the double mediation effects of perfectionistic self-presentation and ambivalence over emotional expressiveness between ability comparison orientation and self-concealment were significant.