ISSN : 1225-598X
This study aims to examine the effects of prosocial behavior by public library librarians on service quality, service value, and user satisfaction. The empirical analysis revealed that librarians’ prosocial behavior has a positive effect on service quality, which in turn positively influences both service value and user satisfaction. Furthermore, service value was found to have a significant positive impact on user satisfaction. These findings suggest that the prosocial behavior of librarians plays a crucial role in enhancing the overall quality of library services and ultimately improving user satisfaction. This study provides practical implications for strengthening the competitiveness of public libraries and improving user-centered services. It also offers a foundational basis for the development of librarian training programs and organizational management strategies in the future.