Abstract

This study was conducted to categorize the information-seeking tendencies of vocational high school students majoring in video and to identify the key factors influencing their perception and advocacy intentions for school libraries. The results of cluster and regression analyses performed on 79 students from video-related departments in Gyeong-gi Province are as follows. First, three distinct groups were identified based on information-seeking tendencies: Media-separated/Cautious, In-depth Inquiry/Utilization, and Impromptu Video-dependent. Second, only the physical environment and the absence of negative peer perception had significant positive(+) effects on library perception and advocacy intentions, while teacher factors and user types were not significant. Notably, a disconnection in information pathways was confirmed, where reliance on vocational teachers did not translate into library usage. Based on these findings, the study proposed activation strategies such as transforming libraries into technical studios, implementing peer reputation marketing, and establishing information bridges among teachers. This exploratory study provides foundational data for developing customized services that reflect the unique characteristics of vocational high school students.