Market Segmentation Strategy for Internet Marketing in Libraries

These days, libraries are faced with necessity f3r the systems to solve various and heterogeneous customers' needs. It is efficient through market segmentation to understand customers' needs and the use behaviors, to select the target markets, and to establish the proper marketing strategy for them. This study examines the necessity for library marketing, the importation for Internet marketing and the plans for the application, and suggests for plans of strategy for market segmentation In libraries.

keywords: 도서관, 마케팅, 인터넷 마케팅, 시장세분화

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Article Contents

Vol.34 No.1

Market Segmentation Strategy for Internet Marketing in Libraries

Abstract

Journal of Korean Library and Information Science Society