- E-ISSN2586-6036
- KCI
Abstract
Purpose: It is necessary to establish more systematic and efficient accident prevention measures in relation to the promotion of safety activities to prevent safety accidents of foreign workers at construction sites, especially as safety accidents of foreign workers continue to occur among industrial accidents occurring at domestic construction sites. In this study, I would like to suggest ways to respond to legal issues related to the recruitment of foreign workers and ways to promote safety management that can effectively reduce industrial accidents through various safety management measures. Research design, data and methodology: In order to establish systematic safety management measures for foreign workers, in-depth research was attempted by collecting and analyzing various data such as the current status of domestic industrial accidents, employment status of foreign workers, and disaster statistics. Results: In addition, I intend to establish and present a more systematic safety management plan by conducting various analysis and feasibility review such as risk assessment education in terms of accident prevention for foreign workers. Conclusions: By establishing and presenting more systematic management measures, such as foreign employment, employment by occupation, and on-site education, this safety management system can effectively prevent accidents for foreign workers and is expected to contribute to the prevention of accidents at domestic construction sites for both construction companies and construction officials.
Abstract
Purpose: According to the Ministry of Employment and Labor, the proportion of accidents in the construction and manufacturing industries accounts for more than 50% in 10 industrial sectors in Korea, and there is little gap between the two. However, compared to the construction industry, on-site applications and development of safety management app. are not actively carried out in the manufacturing industry. Based on data from the Ministry of Employment and Labor and the National Statistical Office, this paper analyzes disasters in the manufacturing sector, explains the main operating principles and main components of the app. in the current safety management mobile app, and analyzes necessary improvements and functions through analysis of disasters based on actual accident. Through this analysis, the main inspection process and various mounting functions of the safety management app are explained, and improvement directions that will be more useful if added to the current safety management app are presented. By utilizing these improvements, we intend to further maximize the effectiveness of the app. and provide a safer use environment for users. establishment of effective IAQ management policies and the creation of healthier learning environments.
Abstract
Purpose: Construction sites are currently facing a socialization problem as the incidence of thermal disease-related disasters increases due to summer heat waves, exacerbated by factors like the concentration of middle-aged and older workers and global warming. The reason why construction sites are particularly vulnerable to heat waves is that there are many outdoor work, which is the peculiarity of the construction industry, and most of the construction workers are elderly. This study analyzes disaster statistics of workers at construction sites for five years to investigate the occurrence of thermal diseases and analyze factors through disaster cases to provide basic data for future disasters to be reduced. Research design, data, and methodology: According to the Construction Workers' Mutual Aid Association, as of June, more than 60% of the construction workers working in the field were in their 50s and 60s. More than 24% are in their 60s and older. Thermal diseases caused by heat waves occur when exposed to high heat or strong sunlight for a long time, accompanied by headaches and dizziness. The problem is that many elderly people have underlying diseases, so if they lose consciousness, they cannot easily recover and are likely to die. Results: According to industrial accident statistics, 182 people were injured by heat-related diseases in the summer from 2016 to 2021, of which 29 died. In particular, in the construction industry, which has a lot of outdoor work, 87 people were injured and 20 people died. Conclusions: In order to prevent heat diseases caused by outdoor work, it is emphasized that exposure time is controlled, and sufficient rest and hydration are essential. Rest, water, and shade are in line with the three principles.
Abstract
This study investigates the impact of mega-influencers and micro-influencers on consumer trust, brand attitude, and purchase intention within the beauty industry. Methods: A survey of 160 adults was conducted in March 2024, analyzing responses to the influence of a beauty mega-influencer ("Isa Bae") and a micro-influencer ("Day Beauty"). Participants were surveyed online over two weeks, and the data were analyzed using statistical tools to compare the influence of both types of influencers. Results: The results indicated that mega-influencers had a more substantial effect on reliability and brand attitude compared to micro-influencers, although both types of influencers significantly influenced purchase intentions. Influencer attractiveness and expertise emerged as critical factors in shaping consumer perceptions and behaviors. Conclusion: This study provides insights into optimizing influencer marketing strategies by leveraging the distinct characteristics and scales of influencers to enhance consumer engagement and brand loyalty. The findings underscore the importance of choosing the appropriate influencer type to maximize marketing effectiveness and consumer trust in the digital marketing landscape.
Abstract
Purpose: Pop-up stores have emerged in the retail industry in recent years, offering consumers a new shopping experience for a limited time and location, and are used for a variety of purposes, including driving purchase behavior. In particular, they have become an important marketing tool among Gen MZ consumers who are quick to acquire information and sensitive to trends. Therefore, this study aims to analyze the impact of pop-up store characteristics on the purchasing behavior of MZ consumers. Research design, data and methodology: Based on a qualitative research approach, the study analyzed successful pop-up stores in Korea to closely examine how the limited operating period and experience-oriented marketing strategy of pop-up stores affect the perceptual attitudes and purchase decision process of Generation MZ. Results: The results of the case study revealed that selling limited edition items, maximizing customer experience factors, and differentiated concepts are the main factors that positively influence the purchase behavior of Gen MZ consumers. These factors contribute to the enhanced purchasing behavior of Gen MZ, making pop-up stores an effective marketing strategy. Conclusions: Pop-up stores are more than just a sales space, but an important communication channel that can strengthen the emotional connection with Gen MZ and effectively communicate brand values. This study provides useful insights for brands and companies to develop marketing strategies for MZ.
