바로가기메뉴

본문 바로가기 주메뉴 바로가기
 

Journal Of Korean Biblia Society for Library and Information Science

  • P-ISSN1229-2435
  • E-ISSN2799-4767
  • KCI

Article Contents

Prev Next
e-Submission

Vol.30 No.4

PDF Citation Share

A Study on the Effects of Public Library Senior User's Perception of Relational Benefits on the Relationship Quality and Intent to Relationship Continuity

Journal Of Korean Biblia Society for Library and Information Science / Journal Of Korean Biblia Society for Library and Information Science, (P)1229-2435; (E)2799-4767
2019, v.30 no.4, pp.135-156
https://doi.org/10.14699/kbiblia.2019.30.4.135
Shin, Hye-Bong
Noh, Dong-Jo
Shin,, H. , & Noh,, D. (2019). A Study on the Effects of Public Library Senior User's Perception of Relational Benefits on the Relationship Quality and Intent to Relationship Continuity. , 30(4), 135-156, https://doi.org/10.14699/kbiblia.2019.30.4.135

Abstract

The purpose of this study is to examine the influence of perceived relational benefits of senior library users on the relationship quality and intent to relationship continuity. This study was conducted 50+ public library users through the survey, and 185 subjects were analyzed. The results showed that relational benefits mediated by relationship quality affect intent to relationship continuity. Particularly, functional benefit among the relational benefits had a great effect on intent to relationship continuity, mediated by relationship quality. Commitment among relational quality had a great effect on intent to relationship continuity. These findings suggest marketing policy implications to develop service policy for senior library users.

keywords
공공도서관, 시니어 이용자, 관계혜택, 관계품질, 신뢰, 만족, 몰입, 관계지속의도, 구조방정식모형

Journal Of Korean Biblia Society for Library and Information Science

e-Submission OA Policy