Abstract

The purpose of this study is to present the direction of development of menu structure of museum web site through menu structure and content analysis of domestic museum web sites. To this end, menu structure was divided into content areas for 27 national, public, and university museums in Korea and analyzed in terms of organizing system, labeling system, and navigation system, which are components of information architecture. The results of the study suggested continuous management, including hierarchy of appropriate width and depth, use of clear and consistent labels, provision of collection search functions and updating the status of collections, and correction of web site errors, in the direction of development.