ISSN : 1225-598X
This study analyzed the effects of users’ emotional responses on the continued use intention of public library e-book services, mediated by interactivity, familiarity, and satisfaction. Based on the PAD (Pleasure, Arousal, Dominance) emotional response theory, a research model was established. The results of the structural equation modeling (SEM) analysis showed that emotional pleasure and perceived control had significant positive effects on interactivity, familiarity, and satisfaction, while satisfaction was found to be the most influential determinant of continued use intention. These findings suggest that both emotional experiences and cognitive satisfaction should be considered to promote the activation and sustained use of public library e-book services. Accordingly, libraries should design interactive and emotionally engaging service environments that enhance user familiarity and enjoyment. This study holds academic significance in presenting an emotional response-based theoretical model that explains the continued use of public library e-book services.