Abstract

Purpose: The purpose of this study was to conduct an in-depth analysis of conglomerate executives' erotic capital as perceived by employees of large corporations through inductive content analysis based on open-ended questionnaires. Research design, data and methodology: The data collection method involved 200 employees of large corporations who completed an open-ended questionnaire about the erotic capital of executives as perceived in the workplace. Results: First, a total of 849 raw data items on executives' erotic capital as perceived by employees of large corporations were identified, including Appearance, Respect, Fashion Style, Intellectual Ability, Self-Management, Voice, Liveliness, Communication, and Etc. Nine general areas were derived, and a total of 23 detailed areas were categorized. Second, regarding executives' erotic capital by gender, men showed the highest response frequencies in the order of Respect, Appearance, and Fashion Style, whereas women showed the highest response frequencies in the order of Appearance, Fashion Style, and Intellectual Ability. Third, regarding executives' erotic capital by age, the group in their 20s showed the highest response frequencies in the order of Appearance, Fashion Style, and Intellectual Ability; the group in their 30s, Appearance, Liveliness, and Communication; the group in their 40s, Appearance, Respect, and Fashion Style; and the group aged 50 or older, Respect, Intellectual Ability, and Appearance. Conclusions: This study findings provide a basis for developing a quantitative measurement scale and contribute to expanding future research on executives' erotic capital.