A Study on the Optimization of Library SNS Marketing

Kim, Ji Eun; 김지은; Noh, Younghee; 노영희

doi:10.14699/kbiblia.2013.24.3.157

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Journal Of Korean Biblia Society for Library and Information Science

P-ISSN1229-2435
E-ISSN2799-4767
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Vol.24 No.3

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A Study on the Optimization of Library SNS Marketing

Journal Of Korean Biblia Society for Library and Information Science / Journal Of Korean Biblia Society for Library and Information Science, (P)1229-2435; (E)2799-4767

2013, v.24 no.3, pp.157-180

https://doi.org/10.14699/kbiblia.2013.24.3.157

Kim, Ji Eun
Noh, Younghee

Kim,, J. E. , & Noh,, Y. (2013). A Study on the Optimization of Library SNS Marketing. , 24(3), 157-180, https://doi.org/10.14699/kbiblia.2013.24.3.157

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Abstract

With increasing interest in content marketing, SNS (social networking services) has become more popular as a method of library marketing, both at home and abroad. Accordingly, this study analyzed the operational status and problems of library SNS marketing, in an attempt to find ways to optimize its use. Results show that librarians' opinions of library marketing and library SNS marketing were very high, but the problems they faced included a lack of human resources dedicated to marketing, lack of marketing education, a lack of content to upload each week, and low numbers of contacts on social networking sites. To further develop and optimize library SNS marketing, five solutions were suggested based on the survey results: first, composing an intensive managing team for effective SNS operation; second, providing different levels of marketing training to decrease the librarians' mistakes; third, updating data continuously; fourth, providing information and services users need; and lastly, clearly identifying each channel's active operation goals.

keywords: 도서관마케팅, 도서관 SNS 마케팅, 페이스북, 트위터, 블로그

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Article Contents

Vol.24 No.3

A Study on the Optimization of Library SNS Marketing

Abstract

Reference

Journal Of Korean Biblia Society for Library and Information Science