The Corporation's Adding Attribute Strategy considering Brand Typicality
June-Hee Na
The Korean Journal of Consumer and Advertising Psychology / The Korean Journal of Consumer and Advertising Psychology, (P)1229-8778;
2002, v.3 no.2, pp.55-73
Na,
J.
(2002). The Corporation's Adding Attribute Strategy considering Brand Typicality. , 3(2), 55-73.
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ISSN : 1229-8778
