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The Transparency Paradox of “Made with AI”: Effects of AI labeling on Perceived Authenticity, Brand Trust, and Brand Attitude
Korean Society for Consumer and Advertising Psychology
Vol.27 No.1,
pp.1-23
Do you want to have more relatively or more absolutely? Maximization perspective
Korean Society for Consumer and Advertising Psychology
Vol.27 No.1,
pp.25-49
The influence of the maximizing mindset on recall: The moderating role of self-construal
Korean Society for Consumer and Advertising Psychology
Vol.27 No.1,
pp.51-67
Distancing Appearance Threats: How Advertising Message Framing Shapes Self-control Under Appearance Threats
Korean Society for Consumer and Advertising Psychology
Vol.27 No.1,
pp.69-93
The Persuasive Effectiveness of Generative AI Advertising: The Roles of Perceived Authenticity and Originality Evaluation
Korean Society for Consumer and Advertising Psychology
Vol.27 No.1,
pp.95-119