Abstract

Purpose: This study developed a GROW model-based life coaching program to promote self-exploration and self-understanding among university students and examined its applicability. Research design, data and methodology: A needs assessment was conducted with 30 university students, and an expert panel survey was administered to six coaches holding Korea Professional Coach qualifications or higher. Quantitative responses were analyzed using frequencies and percentages, and open-ended responses were examined through content analysis. Results: Students showed low awareness of life coaching but positively perceived its necessity. Career-related issues were the most preferred topic, while individual coaching conducted once a week for 30–60 minutes through face-to-face or blended formats was favored. Experts recommended clarifying the goals of each GROW stage, using nondirective questions, adding an orientation session, and ensuring operational flexibility. Conclusions: Based on the needs assessment and expert feedback, a five-session program entitled I Have a Question for You was developed, including an orientation session. This study presents a foundational life coaching model for university students and highlights the need for future research to examine its feasibility and effectiveness.